The prospect of Twitter as a social gaming platform is something that’s been touched on numerous times in the past, but it wasn’t until last week that that concept really felt plausible. Author of Twitter for Dummies, Laura Fitton launched a brand new platform called oneforty that will act as an actual app store for the Twitter network.
Okay, granted, Twitter does have a directory for its apps, but this is a mere list of what can be found. What makes oneforty stand out is that any user can tag, sort, and review over 1,300 different applications such as Tweetie, Bit.ly, twitterfeed, and CoTweet. Furthermore, and like a Facebook app’s splash page, each application gets its own space where users can add comments and screenshots. Sounds a lot like a wall on a Facebook Page, doesn’t it? Of course, this page needs to be managed — thus any of its developers are able to register with oneforty and “claim” an app so they can manage its page. With this new listing of games and apps already ranked and containing user reviews, the usefulness behind it is already significant. However, oneforty is dubbed an “app store,” and as such, some form of monetization is expected to be involved.
While most Twitter apps are free, there really isn’t much to monetize from them. However, if a Twitter app does have a cost, then oneforty will keep a small share of it. In addition to this, the new platform is looking to offer premium promotional locations on the site for developers. Said placement is similar to where sponsor advertisements would be placed on most web pages. Considering the increased distribution success that has stemmed from other application directories and stores containing ratings and user reviews (iPhone, Facebook, MySpace, etc.), this cost may turn out most worthwhile.
Wrought with social mechanics, rankings, and even monetization features, oneforty marks a huge step forward for Twitter as it continues to evolve into a greater space for both games and apps.
[image via VentureBeat]