Zynga has announced a huge milestone in its work for charities. For a period of two weeks, Zynga and Water.org collected charity donations in the form of poker winnings in Zynga’s social poker game Zynga Poker. The recent campaign saw users giving a portion of their in-game winnings to a “Water.org Helping Hands” charity pot, with two trillion chips being turned into $100,000 in donations.
Zynga announced the closure of its life simulation game YoVille in January 2014, triggering an instant reaction from players, who begged Zynga to reconsider its decision. When closure announcements are made, they’re traditionally final. However, Zynga has listened to its fans, and has reversed its decision to close the game on March 31, as was originally planned.
Words with Friends celebrates its fifth anniversary this year, and with that comes the announcement of a refreshed version of the game, complete with new fan-requested features. The New Words with Friends will introduce a streamlined user interface to players on both Facebook and mobile platforms, in addition to new player profiles and word statistics.
The U.S. District Court of San Francisco has dismissed a lawsuit against Zynga, which accused the company of misleading investors and inflating the value of its stock price before and after its 2011 IPO.
In celebration of Valentine’s Day, Zynga has released the results of its third annual Valentine’s Day survey in Words with Friends across Facebook and mobile. The survey asked players to rate the best love-themed words they could create in the app, along with the best celebrity players. The survey also took a look at how Words with Friends has strengthened real world relationships, or even created new ones.
After launching Fairy Tale Twist on Facebook last August, Zynga has mixed things up a bit, renaming the game as Puzzle Charms. The move isn’t the first rebranding in Zynga’s history, as the company renamed FrontierVille to Pioneer Trail in 2011, and more recently, relaunched its ninja game Dojo Mojo as Ninja Kingdom.
Mobile and social game developer Zynga has announced the closure of YoVille, one of the longest running Facebook games on the platform. The life simulation and home decoration game has just 354,000 monthly active users (MAU) as of this writing, according to our app tracking service AppData. The app peaked in 2009 at nearly 19.9 million MAU, but has been on a fairly steady decline ever since.
Zynga released its second action strategy game, Dojo Mojo, on Facebook in July, challenging players to recover lost treasures from the Evil Shogun and his minions in both single-player and multiplayer combat modes. By October, the game had seemingly already hit its peak at 380,000 monthly active users, according to our app tracking service AppData.
However, rather than giving up on the game, Zynga took a step back, implemented advice from the game’s players, and rebranded the entire package as Ninja Kingdom.
Zynga has announced a new milestone for its holiday charity event in FarmVille, as the game’s players have come together to donate over $1 million for Feeding America. This figure translates to over 9 million meals for those in need, and it was earned in the game’s newest expansion farm, Holiday Lights.
Just in time for Halloween, Zynga has updated a selection of its Facebook games with special, limited-edition content. From new animals in FarmVille, to Halloween-themed cooking appliances in ChefVille, Zynga hopes to offer something frightfully fun to everyone this spooky season.
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