Zynga has quietly announced the closure of Zynga Slingo on Facebook, scheduled for later this month. While Zynga Slingo has over 3.5 million monthly active users, this move comes as no surprise, as RealNetworks purchased the Slingo name and brand at the end of July for $15.6 million, according to TechCrunch.
Candy Crush Saga developer King (formerly King.com) has quietly revealed the closure of some of its older, less successful Facebook games. The move will see Bubble Saga, Hoop de Loop Saga, Miner Speed and Puzzle Saga all close on September 10, but the company’s most popular ‘Saga’ games won’t be affected. This closure also affects King’s test project King Gold Games, a Facebook hub for events and new game discovery.
Zynga recently announced its plans to completely shutter OMGPop.com and close four of the developer’s Facebook games, including Gem Rush and Cupcake Corner. However, before the axe was ultimately swung, members of the OMGPop team reportedly attempted to buy the site back from Zynga.
PopCap owner and game publisher Electronic Arts has quietly revealed that PopCap’s Facebook hidden object game Hidden Agenda (our review) will be retired from the service on October 22. This move comes after a slow start by Hidden Agenda, which peaked at 1.8 million users in late March, according to our app-tracking service AppData.
When Electronic Arts purchased Playfish in late 2009 for $400 million, the social game startup was riding high with millions of monthly active users across Facebook games like Restaurant City, Pet Society, and Country Story. Just three and a half years later, the company is all but nonexistent, as its final original game, Pet Society, will be shut down on June 14.
Facebook game closures are nothing new, but typically, developers release new games as they shutter underperforming titles. With Playfish, and in fact most of EA’s social division, it seems as though the Facebook platform is being abandoned entirely (The Sims Social and SimCity Social are also being closed this month, as we reported earlier). What does this mean for Playfish’s future? (more…)
Zynga today let go 18 percent of its employees (approximately 520 people) after shutting down its Los Angeles, Dallas and New York City studios. The studios that were shut down was first reported by AllThingsD. A small portion of the 18 percent were let go from Zynga’s Los Angeles office, which saw 55 employees losing their jobs, according to a tweet from an artist at the Los Angeles studio. Empires & Allies, the first game for Facebook from the Los Angeles studio, will be shut down on June 17.The layoffs and cost cuts will be completed by August.
In February, Zynga closed it’s Baltimore studio as well as relocated its Mckinney, Texas and downtown Austin offices to its Dallas and North Austin Offices. The New York City offices saw consolidation as well, with the staff moving to the New York City mobile studio before being completely shut down today. In October 2012, Zynga laid off more than 100 employees, axing employees from its Chicago office, while completely closing down its Boston office. (more…)
Namco appears to be shutting down its various Facebook games as of March 19, 2013.
The developer known for its classic arcade and mainstream video games has a small selection of social titles available on Facebook. Each of these games, Pac-Man S, Rally-X S, Dig Dug S and Letter Labyrinth S are all based on older IP. However, when one goes to Pac-Man S, the following message pops up when the game loads.
Rally-X S, Dig Dug S and Letter Labyrinth S all contain similar messages revealing the games will go down on March 19. Our traffic-tracking service AppData reveals the reason these games are all being closed: None of them have much traffic. Indeed, between all its games, AppData estimates Namco only has 4,285 daily active users (the best measurement of a core audience).
Even though Namco’s classic arcade IP has a devoted following among the generation that grew up with it, these titles never really took off on Facebook. AppData shows Pac-Man S peaked early in its cycle with a little over 18,000 DAU immediately after it launched in June 2011. None of Namco’s other games even cracked 10,000 DAU at their highest traffic points.
What will be interesting to see is if Namco tries to cycle in any of its other IP to take the place of these titles. The company has a robust mobile catalog with a wide variety of games that appeal to classic, core and casual gamers.
We’re attempting to get in touch with Namco for a comment. Developing.
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