Japanese mobile-social gaming juggernaut DeNA has announced that its China subsidiary will partner with Taiwanese chip designer MediaTek, Inc. to promote its social games. This is the first partnership with an upstream mobile phone supplier for DeNA China. MediaTek’s chips are used in numerous mobile phones and the partnership will make it easier to distribute more of DeNA’s games to more people.
Through the partnership, DeNA will be able to provide its mobile gaming platform, Mobage, pre-installed on devices that use MediaTek chips. Mobage has nearly 50 million users in Japan which is more than a third of Japan’s total population. In China, Hong Kong, Macao and Taiwan, the platform has gained more than 20 million gamers. This is very similar to the Pokki, Zynga and Acer partnerships we covered last month.
Though it has yet to find as much of a reputation in the U.S., DeNA has a large following in Asia with numerous high profile titles such as the Transformers IP. Last year, it saw a 22 percent increase in revenue year-to-year with profit increasing three percent. This partnership will be helpful to the Mobage platform in China, where it has already experienced decent success. A similar partnership stateside could potentially interpose the platform to more widespread usage.
In the interest of strengthening its mobile gaming offerings, Hasbro has purchased a majority stake in Backflip Studios, best known for games such as Paper Toss, DragonVale and NinJump.
As announced on its blog, Backflip Studios will remain based in Boulder, CO and will continue to be run by its current management team. It will continue to operate normally, supporting its current IP as well as developing new titles for the future. The studio will also have the opportunity to use Hasbro’s robust brand catalog of board games and toys.
Hasbro has paid $112 million in cash transactions for 70 percent of the company. (more…)
According to a new report by Eilers Research, Caesar Interactive Entertainment has displaced Zynga as the number one social casino game publisher as originally reported by VentureBeat.
Caesars Interactive Entertainment, as a subsidiary of Caesar Entertainment, is part of the world’s largest gaming company. It has built its social gaming portfolio with studio acquisitions such as Playtika and Buffalo Studios as well as through partnerships with Microsoft and Electronic Arts. With these acquisitions, Eilers Research reports that Caesars now holds 18.6 percent of the overall social casino market in the second quarter.
With many hardware developers looking to bring mobile gaming to the big screen, mobile virtualization company, BlueStacks, is announcing GamePop Mini, a second vehicle to deliver its GamePop mobile gaming service. The console will be provided for free as long as the user pays a $6.99 monthly subscription free. (more…)
As many developers shift toward social casino games, Taipei-based GigaMedia announced that it would be launching a new suite of casino games last Tuesday. The new suite will be released in approximately the next four weeks.
Despite the industry shift from desktop gaming to mobile platforms, Zynga is still trying to reach players on computer platforms. The social gaming company has begun a partnership with SweetLabs, developers of free arcade platform Pokki and computer manufacturer Acer. The Pokki gaming platform will come preloaded on Acer PCs with all of Zynga’s desktop games available to download. (more…)
Photo via http://www.chronoblade.com/
nWay’s Facebook game ChronoBlade will come out of the dark and launch in open beta this month, the developer has announced.
Japan’s #1 top grossing game on both iOS and Android, Puzzles & Dragons, which is made by GungHo Online Entertainment, will be launching their app in Europe, with further plans to expand into the North American and Korean Markets, according to Bloomberg Businessweek.
Irish developer and publisher KamaGames has announced its new KamaGames Publishing Program. The new unit of the company will focus on working with developers to release titles on iOS and Google Play. Games accepted into this program will be allocated a minimum marketing budget of $100,000 to assist in the launch of the title. KamaGames considers this amount to be the minimum required in order to attract a necessary number of users, perform game analysis, and specify necessary improvements for the title. (more…)
When Electronic Arts purchased Playfish in late 2009 for $400 million, the social game startup was riding high with millions of monthly active users across Facebook games like Restaurant City, Pet Society, and Country Story. Just three and a half years later, the company is all but nonexistent, as its final original game, Pet Society, will be shut down on June 14.
Facebook game closures are nothing new, but typically, developers release new games as they shutter underperforming titles. With Playfish, and in fact most of EA’s social division, it seems as though the Facebook platform is being abandoned entirely (The Sims Social and SimCity Social are also being closed this month, as we reported earlier). What does this mean for Playfish’s future? (more…)