Image courtesy Gameloft
Gameloft continues to expand upon its partnership with Chinese game developer and platform creator CocoaChina, announcing the localization of two upcoming titles to the Chinese market.
Gameloft’s Asphalt 8: Airborne (pictured) and Dungeon Hunter 4 are next in line to be brought to Chinese players, using CocoChina’s localized strategies in monetization, piracy-prevention and more.
Browser game developer Playtox has announced the US launch of its successful massively multiplayer online (MMO) game My Farm. The mobile browser game has been played by over 45 million players worldwide, with 10 million active users in Eastern Europe alone.
Japanese mobile-social gaming juggernaut DeNA has announced that its China subsidiary will partner with Taiwanese chip designer MediaTek, Inc. to promote its social games. This is the first partnership with an upstream mobile phone supplier for DeNA China. MediaTek’s chips are used in numerous mobile phones and the partnership will make it easier to distribute more of DeNA’s games to more people.
Through the partnership, DeNA will be able to provide its mobile gaming platform, Mobage, pre-installed on devices that use MediaTek chips. Mobage has nearly 50 million users in Japan which is more than a third of Japan’s total population. In China, Hong Kong, Macao and Taiwan, the platform has gained more than 20 million gamers. This is very similar to the Pokki, Zynga and Acer partnerships we covered last month.
Though it has yet to find as much of a reputation in the U.S., DeNA has a large following in Asia with numerous high profile titles such as the Transformers IP. Last year, it saw a 22 percent increase in revenue year-to-year with profit increasing three percent. This partnership will be helpful to the Mobage platform in China, where it has already experienced decent success. A similar partnership stateside could potentially interpose the platform to more widespread usage.
The worlds of Temple Run: Oz, Monsters, Inc. Run, and Where’s My Water? have expanded this month, as Disney Interactive has released new updates to its games on iOS and Android, the company said in a statement.
Editor’s note: During the upcoming Inside Social Games Conference on June 6-7, Bret Terrill, the Founder of 12gigs.com, will be moderating two panels on the future of social apps, “Gambling Games: The Promise of Real Money,” and “Platform Opportunities for Social Apps.” InsideSocialGames.com had the opportunity to ask Bret two important questions on the future of social and mobile games.
InsideSocialGames: Is it possible to build a cross-platform gaming network? Is this something the world wants?
Bret Terrill: A cross-platform gaming network is something that a lot of people were chasing last year as the next big thing. The idea was: Similar to Facebook owning the social graph, a company could own the “gamer graph”, connecting people who liked certain genres across platforms and games. As it stands today, Facebook is really the only company that has been successful in creating a cross-platform (PC and multiple mobile environments) gaming network , one that has largely fed off their immense social network.
Other large games companies, such as DeNA and Gree, have had success in the Japanese market, but they have moved toward a publisher model in the last year. It is an open question on whether Clash of Clans players care about what other games the people they “friend” within the game are playing. I suspect the gameing industry itself cares much more than the players, who are more interested to see what is in the top charts of their phone’s App Store.
Zynga today held its annual stockholders meeting in San Francisco, which heavily focused on the game company’s real-money gaming efforts, an anonymous shareholder told PandoDaily.
Zynga’s shareholder meeting comes one day after the company just laid off 18 percent of its staff (520 employees) and shut down three of its offices — Los Angeles, Dallas, and New York — including Omgpop‘s office. (more…)
As part yesterday’s staff purging at Zynga, which saw 520 employees lose their jobs, in other words 18 percent of its staff, Zynga shut down Draw Something developer Omgpop’s office, according to a report from The Verge.
Along with the layoffs, Zynga shut down its Los Angeles, Dallas, and New York offices. But, Zynga New York does include Omgpop, and now former Omgpop employees are making it public on Twitter that they are out of jobs. (more…)
Game developer 5th Planet Games today launched Dawn of the Dragons for Android in North America (and worldwide later this week). The social MMO has come along way for the indie developer who first launched the title on Facebook back in May 2010, and later released for Kongregate and Armor Games.
We first heard about Dawn of Dragons flying its way to mobile for iOS in January, and then the game hit the Apple App Store weeks later in February (review). Chief mobile officer Rob Carroll told us that there’s no differences between the iOS and Android versions, but users can play simultaneously with other players on either platform. As for cross-platform play between the mobile offerings and the web-based versions, 5th Planet Games decided to not let the mobile and web versions talk to each other due to the game being developed in Adobe Air and to allow the mobile version to have its own exclusive content. Carroll also adds the Android port was published in partnership with 5th Planet Games by an unnamed publisher (the studio will announce details about the publisher soon). (more…)
Zynga today let go 18 percent of its employees (approximately 520 people) after shutting down its Los Angeles, Dallas and New York City studios. The studios that were shut down was first reported by AllThingsD. A small portion of the 18 percent were let go from Zynga’s Los Angeles office, which saw 55 employees losing their jobs, according to a tweet from an artist at the Los Angeles studio. Empires & Allies, the first game for Facebook from the Los Angeles studio, will be shut down on June 17.The layoffs and cost cuts will be completed by August.
According to a release from Zynga, the move will result in an estimated $70 million to $80 million in pre-tax annualized cash expense savings.
In February, Zynga closed it’s Baltimore studio as well as relocated its Mckinney, Texas and downtown Austin offices to its Dallas and North Austin Offices. The New York City offices saw consolidation as well, with the staff moving to the New York City mobile studio before being completely shut down today. In October 2012, Zynga laid off more than 100 employees, axing employees from its Chicago office, while completely closing down its Boston office. (more…)
Today’s Q&A is with Barcelona-based mobile-social game developer Social Point.
Inside Mobile Apps: Could you talk about the importance of nailing cross-platform gameplay such as allowing users to pick up and play where they left off on either platform?
Andrés Bou, Social Point co-founder and co-CEO (pictured left with co-founder and co-CEO Horacio Martos): Offering a full cross-platform experience has been a core strategy of Social Point this year. With access through both Facebook and mobile, our users are able to play the same game wherever they are, without missing a beat. Dragon City players can now enjoy the game from their phones, when they are commuting to work, at their offices or back home on their tablets, curled up on the sofa.
From a business point of view, giving users the opportunity to play on multiple platforms increases their time spent in the game and the likelihood that they come back every day. Retention (and proportionally monetization) increases significantly.
Additionally, we value the social component that Facebook integration offers because it’s closely linked to our company’s philosophy.
Read the complete interview on our sister site, Inside Mobile Apps.