King Celebrates Candy Crush Soda Saga Launch in London, NYC

King recently celebrated the launch of Candy Crush Soda Saga on Facebook and mobile devices in a big way, by partnering with pop star Nicole Scherzinger to trigger a soda fountain display in the River Thames in London. The event saw giant illuminated replica candies floated under the Tower Bridge, while a seven meter high Candy Bear was lifted 20 meters into the sky to represent the game.


Join Us at Next Week’s Inside Social Apps Conference

150x150_ISANext week, you’ll have the opportunity to hear the secrets to mobile monetization from industry experts, learn about the latest trends lighting the app world on fire, and showcase your app or brand in front of top talent and investors. The action is all happening at the Inside Social Apps Conference & Expo on June 6-7 in San Francisco.

Leading developers, executives, marketers, and strategists representing top companies such as Facebook, King, Applift, and PocketGems and will explore best practices for distributing, designing, and building a community for your app. Featured sessions include:

  • Platform Opportunities for Social Apps
  • Solving Mobile App Discovery with Facebook’s Doug Purdy
  • Developing Cross-Platform
  • International Opportunities: Asia, Europe and the Middle East
  • Monetization and Payments in Non-Game Apps

View the full program here.

Additionally, you’ll be able to connect with other industry innovators during sessions, coffee breaks, exhibit hall hours, and an onsite cocktail reception.

Time is almost up, so don’t delay: Save $200 when you register by Wednesday, June 5. The Inside Social Games staff will be on site—we hope to see you there!

Announcing the AllTwitter Marketing Bible, Inside Network’s Newest Marketing Resource

ATMB LogoEvery marketer uses Twitter to engage with customers. But there’s more to a successful campaign than simply gaining new followers and increasing your number of tweets.

That’s why we’re thrilled to announce the newest addition to the Inside Network product family: the AllTwitter Marketing Bible.

Whether you’re a first-time user of Twitter for business or an experienced social media marketer, the AllTwitter Marketing Bible is designed to help you build your audience, increase engagement, and improve conversions and customer loyalty.

This comprehensive subscription product is updated weekly with valuable how-tos and best practices, informative case studies, and detailed provider comparisons. This content will help you stay up to date on the latest platform trends and discover great ways to optimize your current Twitter strategy.

Want to learn more? You can sign up for a free trial to get a sneak peak at a few articles, or subscribe to a monthly, quarterly, or annual account for full access.

Inside Social Apps’ Early Bird Rates End This Week

Inside Social Apps 2013Looking for insider advice on social app development, marketing, and monetization? Discover how to take your app to the next level at the Inside Social Apps Conference & Expo, happening June 6-7 in San Francisco.

This event will showcase the industry’s most forward-thinking minds in panels, presentations, and fireside chats. You’ll also have ample opportunity to network with developers, marketers, investors, and managers in the app community.

Early bird rates end on 4/25; register by Wednesday and save $300 off onsite pricing.

Featured sessions include:

  • Platform Opportunities for Social Apps: This keynote panel will feature developers from KIXEYE, HitFox Group, Glu Mobile, and DeNA. You’ll learn about which devices and platforms offer the most opportunity for growth and revenue.
  • Maximizing Audience Engagement with Real-World Incentives: This session will focus on strategies to drive engagement by offering users real-world incentives earned through in-app activity. Panelists include professionals at AppGlu, Relevvant, Urban Airship, and Atomic Axis.

Featured speakers include:

  • Deb Liu, Product Manager, Facebook
  • Gabriel Leydon, Chief Executive Officer & Co-Founder, Machine Zone
  • Wilson Kriegel, President and COO, Paltalk
  • Josh Williams, President and Chief Science Officer, Kontagent

Check out the full program and speaker list for more details, and don’t forget to register soon.

New Speakers and Sessions Added to Inside Social Apps San Francisco

Inside Social Apps SFWe’re gearing up for the biggest social app event of the year: Inside Social Apps Conference & Expo, happening June 6-7 in San Francisco. Expert developers, marketers, analysts, consultants, and venture capitalists will lead sessions on key social app development, advertising, and investment opportunities.

You’ll also have plenty of opportunities to network with social app professionals during and after the event.

Featured sessions include:

  • Going Social with Entertainment and E-Commerce Apps: This session will highlight social features that drive engagement in entertainment and shopping apps. You’ll hear from Ari Brandt of MediaBrix, Jeremy Toeman of Dijit Media, and Damon Brown of Quote Unquote App.
  • Gambling Games: The Promise of Real Money: This newly-added session cover conversion and revenue opportunities for social gambling apps in light of recent legislation changes. Bret Terrill,  founder of 12 Gigs, will moderate.

Explore the full program and speaker list.

Don’t miss out on this great event. You’ll save $300 off onsite pricing when you register before April 25. We hope to see you in San Francisco!

Social Gambling & Gaming Summit’s Early Bird Rates End This Week

Social Gaming & Gambling Summit BerlinThe third annual Social Gambling & Gaming Summit is happening May 14-15 in Berlin, Germany. The event brings together industry leaders and indie developers of social casino games  and free-to-play mobile games for inspiring panel sessions on the future of gaming and gambling. You’ll save €235 ($300) off on-site prices when you register before April 6.

Attendees will learn how to create uniquely compelling games, deliver positive user experiences that keep players coming back, and take advantage of real-time predictive personalization.

Sessions include topics such as Ruling the Mobile World, led by professionals from SponsorPay, Microsoft Germany, and Fortumo. They’ll explore how developers are successfully monetizing on iOS, Android, and Windows Phone 8. View the full program here.

Speakers come from top-notch gambling and gaming companies including Chartboost, Bees and Pollen, vsOdds, Yazino, Applifier, Flurry, Plumbee, SOFTGAMES GmbH, Betsson, Jampp, InGaming, and GoPlay. Check out the full speaker list.

Take advantage of our early bird prices and register today.

Tapjoy announces ‘Australia Fund’


Mobile advertising and publishing platform Tapjoy announced the launch of its Tapjoy Australia Fund, a program which aims to foster and grow mobile app developers in Australia.

Tapjoy’s consultation teams will offer select iOS and Android developers marketing, distribution support, funds and optimization support.

Defiant Development, which have released titles like Heroes Call and Ski Safari for both Android and iOS, is the first developer accepted into the program. “There’s an incredible depth of indie talent in Australia, and Tapjoy offers an ideal way to monetize their applications and take advantage of the free-to-play opportunities in the mobile market,” co-founder of Defiant Development Morgan Jaffit said. “It’s very forward thinking to focus on enabling Australian developers to reach further with their games, and it helps to take the [user acquisition]  and monetization questions that all developers are tackling at the moment.”

“With the help of Tapjoy’s marketing strength and free-to-play consulting experience, as well as Australia’s $20 million Interactive Games Fund, Australia’s indie developers will find the road to success a little less bumpy,” CEO of the Game Developer Association of Australia Antony Reed said in a statement.

Developers in Australia that have released at least one iOS and Android app can find out more about the program here.

Early Bird Rate for Inside Social Apps Ends This Week

Inside Social Apps SF 2013Inside Social Apps 2013 is happening June 6-7, 2013 in San Francisco. If you’re a manager, developer, marketer, or investor in the social and mobile app industry, you won’t want to miss this event. Early bird rates end this week, so register today.

Explore key trends and issues in the social and mobile app space, including:

  • Cross-Platform Development
  • Understanding Analytics: Platforms, Services, and Stats
  • Going Social with Entertainment and E-Commerce Apps
  • Monetization and Payments in Apps
  • Investing in Social Apps
  • Gambling Games: The Promise of Real Money

Check out the full program.

Newly-added speakers include:

  • Jan Beckers, CEO of HitFox Group
  • Chris Cunningham, CEO of appsavvy
  • John Dobrowski, Games GM of Nanigans
  • Emily Greer, Co-Founder of Kongregate
  • David Kim, CEO of Animoca
  • Erik Lundberg, VP and GM of W3i

View our full speaker list.

Early bird rates end Wednesday at midnight EST. You’ll save more than $400 off onsite prices, so get your pass soon.

We look forward to seeing you in San Francisco in June!

Kixeye/Inside Network panel: Unity vs. Unreal for the next generation of browser-based games

INJB_KIXEYE_FeaturedImageIn case you missed last night’s jobs event hosted by Kixeye and Inside Network, here’s a quick recap of the panel “The Next Generation of Browser-Based Games: Unity, UDK and Beyond.”

As it happens, each of the panelists involved with the topic are 1) hiring and 2) currently working on games that straddle not only the web browser platform (open web, games network, Facebook Canvas games, etc.) but also mobile and tablet. Toward the beginning of the discussion, Kixeye panelists Dan Rubenfield and Scott Howard revealed that their respective projects — mid-core strategy or combat games, both — were actually being built with different engines despite likely targeting the same platform. Howard, who’s been at Kixeye longer and whose project began development almost a year ago, is working on a Unity 3D game. Rubenfield, whom Howard brought on about 10 months ago, settled on Unreal as the engine for his project.

When asked by an attendee why the two games were being built differently, Howard and Rubenfield explained that the engines and tools selected to craft a social mobile game depend almost entirely on timing. Yes, most of Kixeye’s current games are built in Flash — and they’re very successful on Facebook Canvas. But Kixeye wants to stay ahead of the game in developing social and mobile titles and so its producers consider many different engines and frameworks instead of sticking only with what they know. As Howard explained, when his project started, Unity 3D was simply farther along and had more tools available to developers. When Rubenfield’s project started, Unreal had matured somewhat and had what his team needed to build their game. In six months, who knows — there could be three completely new engines or frameworks that developers could be leveraging to make the next generation of social and mobile game.

Pictured from right to left: Anthony Pecorella, producer for virtual goods of Kongregate; Jordan Patz, lead game designer of nWay; Dan Rubenfield, executive producer of KIXEYE; Scott Howard, executive producer, KIXEYE

Pictured from right to left: Anthony Pecorella, producer for virtual goods of Kongregate; Jordan Patz, lead game designer of nWay; Dan Rubenfield, executive producer of KIXEYE; Scott Howard, executive producer, KIXEYE

The second part of the panel discussion shifted toward actual job experience and interview techniques. Not surprisingly, all three companies represented on the panel (Kixeye, Kongregate and nWay) were actively interviewing for engineers, programers, designers and artists for their current and future projects. Kongregate in particular is looking for producers that can work with developers to increase performance on the game network’s system, which requires a skill set that calls for both technical and design backgrounds. Based on feedback from each of the four panelists, the following advice was provided to job-seekers:

  • Make games — This is the single most important piece of advice the panelists could offer. If a job seeker wants to convince a developer that they can make games, they should actually make them in their spare time. This can be on any platform: pen-and-paper, Flash, ASCII, in a class full of kindergarteners. Just as long as the game works as a finished project that can be demonstrated to the developer. Also, common sense, never plagiarize code from someone else’s project and submit it with an application — the person that wrote the original code might actually be the interviewer.
  • Be acquisitive in knowledge — Many applicants have college or graduate degrees in computer science or even in game design and likely could score high on tests. But this is not enough to convince developers that a candidate is smart enough to learn new ways of coding or scripting and keep up with the fast-paced work environment where an engine might be obsolete in less than a year. Howard tests for this capacity by asking candidates what are the last three things they’ve read and why; Rubenfield asks questions designed to make candidates think through a problem out loud; Jordan Patz of nWay looks for the underlying personality of the interviewee to get a sense of how smart they are; and Anthony Pecorella from Kongregate presents a test where candidates have to adjust the design of a game and explain their changes.
  • Don’t be a dick — This is the second-most mentioned pointer from the panelists. It seems like an obvious point, but in the creative industry, there are many strong personalities with passion for their work. If a candidate is not mindful of how to behave in a tight-knit social situation or cannot present a professional demeanor in a work environment, they’re unlikely to get the job no matter how brilliant a programmer/designer/artist they are. Yes, candidates are likely to be nervous in any interview; but mind your manners, answer questions in complete sentences and don’t trash-talk previous coworkers — the games industry is small and the trash-talked person might actually be working at that company already.

To those of you unable to join us yesterday, we hope to see you at future events. To job seekers in particular, we urge you to look at each of these companies job openings (here, here and here) as well as the Inside Network Job Board.

Reminder: Inside Network and KIXEYE’s gaming panel and networking event is Thursday, Feb. 28

IN_KIXEYE_LogosIf you’re a gaming professional in the San Francisco Bay Area who wants to connect with peers and learn about emerging browser-based gaming technologies, we invite you to join Inside Network and KIXEYE this Thursday, Feb. 28 for our panel and networking event. Event details can be found on the Eventbrite Page.

The focal point of the evening will be a panel on the topic, “The Next Generation of Browser-Based Games: Unity, UDK and Beyond.” Inside Network’s AJ Glasser will moderate the panel, and participants include:

  • Anthony Pecorella, producer for virtual goods of Kongregate
  • Jordan Patz, lead game designer of nWay
  • Dan Rubenfield, executive producer of KIXEYE
  • Scott Howard, executive producer, KIXEYE

The KIXEYE recruiting team will also be available to discuss hiring opportunities with qualified candidates.

Don’t miss out on this free eventSign up before Thursday and share your thoughts during the event on Twitter using hashtag #InsidePanel.

We look forward to seeing you there!

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