DataPoint: Spotify’s App Shows Strong Growth on Facebook

Spotify

Spotify’s Facebook app has been topping AppData’s leaderboards for some time now. It’s the top gainer this week in monthly active users (MAUs), accumulating almost 1.4 million new MAUs. Spotify has over 32 million MAUs, and its DAU/MAU engagement has increased five percent in the past week. (more…)

DataPoint: The Top Facebook Developers of March

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King leads the pack when it comes to the top Facebook developers. According to AppData, the social gaming company had an average of 93.5 million daily active users (DAUs), giving it over 23 percent of the market in March of 2014. Microsoft had about 26.6 million DAUs in the same time frame with nearly seven percent of the market. It was followed by Zynga (18.2 million DAUs), Spotify (12.4 million DAUs) and Supercell (11.3 million DAUs). (more…)

Zynga’s FarmVille 2 Lost 4 Million DAUs in the Past Year

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Poor Zynga. The once-darling of the social gaming world has been losing users for some time now, while its competitor, King, is on the upswing.

In March of 2013, Zynga’s biggest game was Farmville 2. It had over eight million daily active users (DAUs) at the time, and had 2.73 percent of the Facebook app market, according to AppData. At the same time, King’s biggest game Candy Crush Saga had about 21.5 million DAUs and 7.27 percent of the market.

In a year’s time, Farmville 2 lost nearly four million DAUs, dropping from No. 4 in AppData’s Power Ranking to No. 20. Meanwhile, Candy Crush Saga has held onto its number one spot, gaining over 35 million DAUs in the same time period. Candy Crush now has 15.77 percent of the market, compared to FarmVille 2′s 1.15 percent. (more…)

DataPoint: Clash of Clans Generates the Most Revenue on iOS

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Ever since March of 2013, King’s Candy Crush Saga enjoyed a consistent spot as the top-grossing app on iOS. However, the game’s reign seems to have ended. Supercell’s Clash of Clans has been the top-grossing app on iOS since February. In the past week, Clash of Clans has raked in over $7 million in revenue, according to AppData. Candy Crush earned about $6.1 million in the same time period.

Both games are free to play, and both offer in-app purchases as a way to generate revenue. However, Clash of Clans uses Apple’s Game Center for sharing, while Candy Crush uses Facebook. King leverages Facebook Connect, making Candy Crush a cross-platform game. Clash of Clans, on the other hand, must develop a different sharing system for different platforms, as Game Center is only available on iOS.

Which game do you enjoy playing most?

For more information about AppData click here, or call 415-230-2558.

DataPoint: What Can Zynga Learn from NaturalMotion?

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Zynga’s acquisition of NaturalMotion earlier this year signals a change in focus for the company. NaturalMotion, the U.K.-based mobile gaming company, is best known for its mobile games “CSR Racing” and “Clumsy Ninja.”

Zynga has been seeing major loses on the Facebook platform, so the acquisition could help the company in the mobile space. According to AppData, the number of monthly active users (MAUs) for Zynga’s games on Facebook has declined over 68 percent this year alone. Daily active users (DAUs) have declined almost 67 percent in the same time period. (more…)

DataPoint: On IPO Day, King Exceeds 300 Million MAUs

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King Digital broke 300 million month active users (MAUs) on Facebook today, according to AppData. That puts the newly-public company at over three times the MAUs of Zynga on the same platform. So far, King’s debut on the New York Stock Exchange has been rocky: Shares closed at $19 today, over 15 percent lower than the offering price. Shares were up slightly in after-hours trading — $19.02 at the time of this writing.

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“It is unusual for an IPO to open up so much lower and then remain down like this throughout the morning it starts trading,” said WSJ reporter Matt Jarzemsky in an interview.

In comparison, Zynga’s offering price was $10 per share, and was down five percent at the end of its first day of trading back in 2011. Although its stock price rose to as much as $14.69 per share (March 2012), it closed at $4.64 today. (more…)

DataPoint: Is FunPlus the Next Social Gaming Giant?

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This week brought news that the social gaming company DianDian Interactive, otherwise known as FunPlus, raised $74 million in a Series B round. It’s the largest funding round for a social gaming company in nearly a decade.

FunPlus board member Richard Lim told The Wall Street Journal that the company did not want to do an IPO, choosing instead to remain private. The funds will be used to launch more games, and to expand its offices in Beijing, San Francisco and Vancouver. Although the company is based in China, most of its revenue comes from players in North America and Europe.

The developer’s success is in large part due to its “Family Farm” franchise. According to Mediabistro’s research tool AppData, Family Farm on Facebook has seen about 20 percent growth in both monthly active users (MAUs) and daily active users (DAUs) this year alone. Even though Zynga’s Farmville dwarfs the Family Farm games in terms of users, Farmville’s MAU and DAU have declined 66 percent and 60 percent, respectively. Farmville 2, which has more users than Farmville, has also declined this year: MAUs are down 42 percent and DAUs are down 38 percent.

The games from FunPlus are showing high engagement as well. Family Farm Seaside has a DAU/MAU engagement of over 35 percent, compared to 18 percent for Farmville, and 20 percent for Farmville 2. Family Farm, another game from FunPlus, has a DAU/MAU engagement of 19 percent this year.

Will FunPlus be able to ride its farming game wave to the top like Zynga? Having raised $87 million so far, it certainly seems possible.

For more information about AppData click here, or call 415-230-2558.

DataPoint: Is Social Point the Next Big Game Developer?

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The social gaming space is dominated by King and Zynga. As we recently discussed, King’s games alone take up a quarter of the Facebook app market. However, the Barcelona-based Social Point has been growing steadily, and its numbers are nothing to sneeze at.

The company’s biggest hit is Dragon City, which boasts over 24.7 million monthly active users (MAUs). This year alone, the game’s MAUs are up 65.5 percent, and its daily active users (DAUs) are up over 20 percent. Here’s a snapshot of Social Point’s top Facebook apps, courtesy of AppData:

Social Point

The developer boasts over 38.5 million MAUs on the platform, an increase of 172 percent year-over-year. DAUs are at almost 7.8 million, up 283 percent year-over-year. DAU/MAU engagement has increased almost 6 percent year-over-year, showing that more users are playing one of Social Point’s games on a daily basis.

The company recently announced a shift in strategy. In an effort to create games that have longer lasting appeal, the company has four new games in the works that will be “mobile action social strategy” games rather than “breeding” games like Dragon City. The first one, “League of Warriors,” is set to launch this spring. According to our sister site Inside Mobile Apps, the company has doubled its workforce in the past year and its revenues have increased 10-fold in the past two years.

Even though Social Point’s revenues are a fraction of King and Zynga’s, the company’s growth makes it a strong contender for the next big thing in social gaming.

For more information about AppData click here, or call 415-230-2558.

DataPoint: King Takes 25% of Facebook App Market

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AppData announced today that its data are reporting King Digital Entertainment’s ascendance. Although we called into question the sustainability of the developer and its most popular game, the data indicate that King is not a one-hit wonder.

According to the announcement, the company has the top three Facebook apps ranked by Monthly Active Users (MAUs): “King has been the most successful developer to leverage the Facebook app ecosystem to build its business across all platforms.”

Here are the top five apps on AppData’s MAU leaderboard:

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Farm Heroes Saga was launched in April of 2013, making its climb to No. 2 particularly notable. Pet Rescue Saga was launched in October of 2012. Together, the three games represent almost 22 percent of MAUs in the top 100 apps that AppData is tracking. King has four more games that appear in the top 100 apps: Papa Pear Saga, Pepper Panic Saga, Bubble Witch Saga and Pyramid Solitaire Saga. With all seven taken into consideration, King’s games alone represent over 25 percent of MAUs in the top 100 apps.

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For more information about AppData click here, or call 415-230-2558.

Do you think King’s business is sustainable?

DataPoint: Zynga Focuses on Mobile, Playing Catch-Up With King

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Zynga is introducing some of its most-popular games to iOS and Android in a few select markets before officially launching them at the end of June. The social gaming developer is playing catch up with competitor King, which got into the mobile space sooner.

“Did the company miss a beat with the transition to mobile? Absolutely. Are we fixing that? Yes, we are,” CEO of Zynga Don Mattrick told Reuters.

The company’s acquisition of NaturalMotion earlier this year also signals a new focus for the company on mobile.

Even though Zynga has focused on Facebook, King has been outperforming the company there, too. This year alone, King’s DAU/MAU engagement has increased by 17.1 percent, while Zynga’s DAU/MAU is up only 0.7 percent, according to research from AppData.

Candy Crush Saga, King’s most popular game, is up 5 percent in DAU/MAU engagement this year. FarmVille 2, Zynga’s most popular game, has grown 1.6 percent in DAU/MAU engagement in the same time period. Check out a comparison of each developer’s most-popular games, courtesy of AppData:


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Do you think Zynga’s increased focus on mobile will help it catch up to King?

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