Paris-based social game developer Pretty Simple’s been catapulted into the public spotlight after launching its macabre hidden object game Criminal Case in November 2012. Over the past five months the game’s seen a meteoric rise in traffic, jumping into the top 10 Facebook games by daily active users. We got a chance to sit down with co-founder Corentin Raux to talk about the studio’s small beginnings and massive success.
The company was founded by Raux and Bastien Cazenave in January 2010. For its first title, the studio created My Shops with only five people; within six months of launch the game hit 300,000 DAU and Facebook still reports it has more than one million monthly active users. However, Raux tells us, “we decided to move onto something bigger.”
Raux says that creating a game like Criminal Case was actually a planned project even before the studio was formed. After receiving a $2.5 million investment from ID Invest Partners in 2011, Pretty Simple began to seriously work on the new game; approximately a year and a half later, the game was ready to launch. When asked what took the studio so long to develop the game, Raux explains, “the game is quite complicated to do. There is a lot of high-quality content and we had to recruit a team of very talented people and create a new type of game with a rich storyline and minigames.
“We really like to think the game is a game of investigation instead of just a standard hidden object game. The content isn’t something trivial to come up with. It’s coherent and elegant. It took us a year and a half to come up with the recipe.” (more…)