The mobile game industry has exploded since the launch of the App Store in 2008 with countless new titles appearing every day and ample opportunity for strong advertising revenue. However, not everyone has succeeded in making a profit from their marketing efforts. Sure, Words with Friends, Solitaire, and Candy Crush Saga have done it, but many developers fail to see a strong return on their investment. Here are some tips to consider and how to choose the right type of ad formats for your game.
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Mobile and social game company Renatus Media has announced the release of Pet Runaway on Facebook. Developed by PlayMe8, the game sees players completing almost 400 levels of match-two gameplay, clicking on groups of two or more touching, like-colored symbols to remove them from the screen. In doing so, animals fall from the tops of columns to the bottom of the screen and are rescued.
Goodgame Studios has announced the launch of its newest title on browser and mobile devices: Shadow Kings. The strategy MMO was rapidly adopted by gamers, with over one million registrations for the game within the first week of its release. In the game, players are taken to a fantasy land where men, elves and dwarves once lived in peace. An army of orcs, goblins and trolls has threatened the land, so players must build and defend their medieval city from invaders.
Team Chaos has announced the release of its newest title, a Facebook and iOS MMORPG adventure simulation game called Loot Raiders. The game is described as being intuitive enough for players with no experience with MMOs, but also complex enough to appeal to a more hardcore player base.
Social game company Eva Studio has another match-three product for gamers to try on Facebook, as players can head to the country and make matches with fruits and vegetables in Funny Farm. In Funny Farm, players’ fields are being overrun by pests, so gamers need to collect their crops before they’re lost.
Mobile and social game company PlaySpace has already experienced success in Latin America, with its casual multiplayer games for the Spanish and Portuguese speaking markets, but now the company aims to grow elsewhere, like in the US and UK. To do so, PlaySpace offers eight multiplayer games across multiple platforms, including Facebook, iOS, Android and the web.
LuckyFish Games’ OMG! Fortune has drawn in over one million players on Facebook, as social and casual gamers dream of earning a virtual fortune on the game’s many machines. Rather than focusing on just traditional slot machines, the game’s machines offer a higher variety. A fortune teller-themed machine, for instance, sees arrows spiraling around a circle to pick random symbols, while another machine sees birds hatching from eggs that fall from the top of the screen. These unique machines join some traditional machines, like one based on high-city living.
Tiny Rebel Games and Seed Studio have announced a large expansion for their puzzle RPG Doctor Who: Legacy on Facebook. The game sees players joining the Doctors from the 50-year history of the show, and challenges them to stand up against the franchise’s villains. With this new update, called “The Hunt For Greyhound One,” players will meet new characters and experience content associated with the new season of the popular television show.
Zynga has announced the launch of its latest slot machine in Hit it Rich: Casino Slots. The game is called Dragon’s Bounty, and as of this writing, it’s only available in the Facebook version of the game. In the machine, players work to earn coins across five reels of medieval and fantasy symbols, from dragons to princesses, with the expected gameplay customization options in place.
Renatus Media has announced the launch of its newest game on Facebook: Candy Dale. Developed by Clonefish, the game takes players to a land of sweets, where they’ll complete match-three levels by drawing and tracing lines on symbols on the board.
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