Facebook improves app requests, hopes to improve engagement in Facebook-connected games

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This week at Game Developers Conference (GDC), Facebook revealed new statistics for Facebook-connected games across the web and mobile devices. On average, over 375 million people play Facebook-connected games each month, while Facebook’s own website and mobile apps send 735 million referrals, on average, to games each day.

Last Fall, Facebook conducted a study on how players engage with Facebook-connected titles, and found cross-platform players (those who play games on more than one device) spend more time and money on games than single-platform players.

To be specific, mobile engagement for cross-platform players was 2.4 times the engagement for mobile-only gamers. For desktop players, the figure was 1.5 times the engagement for cross-platform players when compared to desktop-only users. Desktop revenue was also shown to be 3.3 times higher for cross-platform players.

At GDC, Facebook announced changes developers can employ to further increase their engagement rates within Facebook apps and games. Now, developers can change the language found in their Facebook notifications. Previously, players would see the name of the game and a generic “request,” but going forward, developers can customize this text to tell players exactly what has been sent to or requested from them.

More information on Facebook’s GDC presence can be found on the company’s developers blog.

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