Facebook improves app requests, hopes to improve engagement in Facebook-connected games

facebook-650

This week at Game Developers Conference (GDC), Facebook revealed new statistics for Facebook-connected games across the web and mobile devices. On average, over 375 million people play Facebook-connected games each month, while Facebook’s own website and mobile apps send 735 million referrals, on average, to games each day.

Last Fall, Facebook conducted a study on how players engage with Facebook-connected titles, and found cross-platform players (those who play games on more than one device) spend more time and money on games than single-platform players.

To be specific, mobile engagement for cross-platform players was 2.4 times the engagement for mobile-only gamers. For desktop players, the figure was 1.5 times the engagement for cross-platform players when compared to desktop-only users. Desktop revenue was also shown to be 3.3 times higher for cross-platform players.

At GDC, Facebook announced changes developers can employ to further increase their engagement rates within Facebook apps and games. Now, developers can change the language found in their Facebook notifications. Previously, players would see the name of the game and a generic “request,” but going forward, developers can customize this text to tell players exactly what has been sent to or requested from them.

More information on Facebook’s GDC presence can be found on the company’s developers blog.

Strategic Mobile Marketing

Mediabistro Course

Strategic Mobile Marketing

On October 21. work with the digital strategy director for Saatchi & Saatchi to develop a marketing strategy for smartphones, tablets, and mobile devices! You’ll learn how to optimize content for mobile, create responsive landing pages, and track all mobile efforts. Register now!

 

Leave a Reply

Get the latest news in your inbox
interested in advertising with inside social games?

Social Media Jobs
of the Day

Social Media Account Manager for Beauty PR Agency

Creative Media Marketing
New York, NY

SEO Specialist

Creative Circle
Atlanta, GA

Vice President, Social

Start-Up Social Media Firm w/ Established Clients
New York, NY

Communications Coordinator

National Science Teachers Association
Arlington, VA

Community Editor

Chalkbeat
New York, NY

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us