Candy Crush Saga developer King files for IPO

King Logo 650

Candy Crush Saga developer King has filed for its IPO with the Securities and Exchange Commission, revealing some staggering usage figures in the process. For the month of December 2013 alone, King saw 1.2 billion daily game plays across its catalog of titles, including Farm Heroes Saga, Papa Pear Saga, and other games in the “Saga” franchise.

As reported by re/code, King pulled in $1.88 billion in revenue last year, with profits of $568 million. According to our app tracking service AppData, the company’s titles currently have 134 million daily active users (DAU) and 386 million monthly active users (MAU).

While each game in King’s Saga franchise has fairly impressive usage figures, Candy Crush Saga is by far the most dominant title, with over 93 million people playing it everyday across multiple platforms.

In Q4 2013, King’s top three games, Candy Crush Saga, Pet Rescue Saga and Farm Heroes Saga generated 95 percent of its total gross bookings. With so much of the company’s success coming from so few titles, King’s filing acknowledged a need to continually develop new titles and enhance its current offerings to encourage the purchase of more virtual items.

As of December 2013, approximately 4 percent of King’s total monthly unique users were paying players.

Social Media 201

Mediabistro Course

Social Media 201

Starting October 13, Social Media 201 will provide you with hands-on instruction for gaining followers and engagement. Social media experts will teach you how to make social media marketing work for your bottom line and achieving your business goals. Register now!

 

Leave a Reply

Get the latest news in your inbox
interested in advertising with inside social games?

Social Media Jobs
of the Day

Social Media Assistant - Telecommuniting

Elements Behavioral Health
Long Beach, CA

Social Media Manager (Calabasas)

Avanquest North America
Calabasas, CA

Sr. Marketing Artist

NEXON M (mobile gaming)
Oakland, CA

Social Media Strategist

Washington Examiner
Washington, DC

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us