Play-Doh Create ABCs brings the Alphabetic Principle to children on iOS

play-doh-650

One of the most widely recognizable names in children’s toys has partnered with PlayDate Digital for an educational reading app on iPhone and iPad. Hasbro’s Play-Doh Create ABCs is the first educational app created in the Play-Doh brand’s 55-year history, and it was developed in-part with the input of educational expert Dr. Michael Cohen.

The Play-Doh Create ABCs app is meant for use by preschool-aged children as an intuitive introduction to the Alphabetic Principle. In other words, children will learn to recognize each letter, write letters in the proper order, and associate letters with sounds.

Part game, part learning application, Play-Doh Create ABCs comes with two gameplay modes. The first sees children writing individual letters. When successfully written, they’re rewarded with virtual Play-Doh that can be molded and crafted into their own designs and saved for later viewing.

The second mode focuses on initial letter sounds by asking players to match letters to pictures based on objects that all start with the same sound.

Outside of the learning play modes, parents can keep track of their child’s progress on personalized profile pages, or share their Play-Doh creations to their device’s camera roll for later sharing with friends or family.

The Play-Doh Create ABCs app is the latest in an increasingly large line of educational mobile apps aimed at children and teens. For instance, math-focused application The Digits teaches math concepts to children ages 7-11, while games like Smarty: My First Words help increase a young child’s vocabulary.

Play-Doh Create ABCs is now available to download on iOS for $2.99.

Marketing with Facebook Insights

Mediabistro Course

Marketing with Facebook Insights

Starting October 2, use Facebook’s analytics tool track and optimize your marketing efforts! Taught by the group marketing manager of social media at Microsoft/BingAds, Geoffrey Colon will show you how to measure key performance indicators and make your data actionable. Register now!

 

Leave a Reply

Get the latest news in your inbox
interested in advertising with inside social games?

Social Media Jobs
of the Day

Senior Web Developer

Kaufmann Mercantile
Brooklyn, NY

Director of Web and Online Services

University of California at Irvine
Irvine, CA

Web Producer / Designer

Purch
New York, NY

Marketing Graphic / Web Designer

Collectrium
New York, NY

Web Production Designer (Contrator)

Marvel Entertainment
New York, NY

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us