Arkadium creates data analytics tool for Windows 8 marketplace


Image courtesy Windows 8 App Store

In an effort to capitalize on the growing trends of the Windows 8 Store, casual and social game developer Arkadium has taken its first steps towards the construction of an analytics engine for its games.

The Mahjongg Dimensions developer was responsible for four of the launch titles on Windows 8 when the platform released last October, including Minesweeper and Taptiles.

With more than 15,000 games currently on the Windows 8 store, Arkadium has seen growth in the major expected gaming categories, including card, puzzle, action and sports games. However, unlike iOS or Android, as examples, Arkadium has found the Windows 8 platform lacking when it comes to real-time data visibility.

Arkadium’s first data has seen an increase of over 35% from January to April 2013 in total number of active users and daily gameplay sessions. Meanwhile, June contained the largest boost in Windows 8 games this year.

According to App Annie, popular Windows 8 games tend to remain in the Top 5 for 19 days at a time, while an app on iPad’s Top 5 list may only stay there for 7 days before falling off. What’s more, Windows 8 games tend to remain in the same ranking spot for roughly 3.5 days without movement.

“The major barriers we have now are the lack of user acquisition options and a robust analytics system that will allow us to promote and evolve our games further,” said Kenny Rosenblatt, CEO and Co-Founder of Arkadium.  “As a first-mover on Windows 8, we’re already spearheading a system that will provide new insights to ensure better quality and actionable learnings for our games and for the market.”

Arkadium’s analytics tool is currently in early beta. Developers interested in learning more or gaining access to the beta are encouraged to contact Arkadium directly.

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