appnext aims to improve game discovery and ad revenue for developers now on mobile

f95780e42d9290a80bc75e424264f340Social games network appnext has announced that it has brought its in-game advertising network to mobile. Game developers will now be able to bring players to other games and applications through unobtrusive in-game advertising in their mobile applications. With Facebook’s heavy emphasis on mobile in the last year, the addition of mobile advertising looks to solve the pain points of app discovery and interruptive advertising.

With appnext’s mobile game monetization and discovery network, game developers can present advertisements through an in-game event or with the branded “More Games” tab. The company has shared that this network can generate up to a 25 percent increase in engagement rates. When clearer game descriptions were included, the complementary games offered results in higher quality clicks meaning a better conversion rate.

appnext also provides an Amazon-like way of targeting put in place to improve discovery and ad-monetization. This way, developers are able to attract to more people to its other games, helping with distribution and potential viral growth. The service is available for Unity, Corona, Marmalade, Adobe Air and PhoneGap. It also supports HTML 5 for Android with plans of implementing on Windows Phone.

appnext Founder Elad Natanson added, “Regardless of which platform they choose, the appnext mobile monetization network enables any mobile game developer to monetize their game’s existing traffic in order to generate new daily traffic for free.”

Social Media 201

Mediabistro Course

Social Media 201

Starting October 13, Social Media 201 will provide you with hands-on instruction for gaining followers and engagement. Social media experts will teach you how to make social media marketing work for your bottom line and achieving your business goals. Register now!

 

Leave a Reply

Get the latest news in your inbox
interested in advertising with inside social games?

Social Media Jobs
of the Day

Social/PR Manager

Small, hot SoCal ad agency
CamarilloCamarillo, CA

Content Marketing / Sales

Mediaplanet
New York, NY

Marketing Manager

True North Custom
Chattanooga, TN

Press and Media Relations Manager

Americans for the Arts
Washington, DC

Social Media Manager (Pleasanton)

Avanquest North America
Pleasanton, CA

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us