Angry Birds Star Wars II due in September, partners with Hasbro for Telepod figures

AngryBirds_StarWars2_Keyart_Tentative_05_1024x576

It was only a matter of time, but Rovio’s incredibly popular Angry Birds Star Wars is getting a sequel. The game will be made available across mobile app stores on September 19th as announced on the Rovio company blog.

In addition to the game’s release, Rovio has partnered with Hasbro to release over 30 Telepod figures relative to the 30 different playable characters in game. Telepod figures are physical toys that can be purchased in stores to be scanned by the device’s camera to then be playable in game. Telepod figures have become incredibly popular with the rapid success of Activision’s Skylanders franchise. This is the first instance of the Angry Bird franchise using toys that directly accompany the game experience.

The figure packs will range anywhere from $5.99 for a dual-figure mini-pack, to $39.99 for a 10-figure pack.

The first Angry Birds Star Wars released for mobile last November and eventually came to Facebook in December. According to AppData, the game, on Facebook, has seen a gradual decrease in MAU and a more significant decrease in DAU since its release. For games such as Angry Birds, it is important for developers to regularly release new iterations due to the drop off. With the release of Angry Birds Star Wars II, Rovio is renewing a trusted franchise and also venturing into a new space with toy sales.

chart

Social Media 101

Mediabistro Course

Social Media 101

Get hands-on social media training for beginners! Starting November 10, hear from our expert speakers on the  best practices for getting set up on the major social media platforms, how to create meaningful content, and engage with your audience across sites. Register now!

 

Leave a Reply

Get the latest news in your inbox
interested in advertising with inside social games?

Social Media Jobs
of the Day

Communications Coordinator

National Science Teachers Association
Arlington, VA

Social Media Coordinator (Part Time)

Stanton Carpet
Syosset, NY

Social Media Manager

Aeon Media
San Francisco, CA

Director of Communications

Coin Center
Washington, DC

Digital Strategies Coordinator

IslandWood
Bainbridge Island, WA

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us