DeNA China partners with chip designers MediaTek to promote its social games

brandlogo

Japanese mobile-social gaming juggernaut DeNA has announced that its China subsidiary will partner with Taiwanese chip designer MediaTek, Inc. to promote its social games. This is the first partnership with an upstream mobile phone supplier for DeNA China. MediaTek’s chips are used in numerous mobile phones and the partnership will make it easier to distribute more of DeNA’s games to more people.

Through the partnership, DeNA will be able to provide its mobile gaming platform, Mobage, pre-installed on devices that use MediaTek chips. Mobage has nearly 50 million users in Japan which is more than a third of Japan’s total population. In China, Hong Kong, Macao and Taiwan, the platform has gained more than 20 million gamers. This is very similar to the Pokki, Zynga and Acer partnerships we covered last month.

Though it has yet to find as much of a reputation in the U.S., DeNA has a large following in Asia with numerous high profile titles such as the Transformers IP. Last year, it saw a 22 percent increase in revenue year-to-year with profit increasing three percent. This partnership will be helpful to the Mobage platform in China, where it has already experienced decent success. A similar partnership stateside could potentially interpose the platform to more widespread usage.

Social Media 201

Mediabistro Course

Social Media 201

Starting October 13, Social Media 201 will provide you with hands-on instruction for gaining followers and engagement. Social media experts will teach you how to make social media marketing work for your bottom line and achieving your business goals. Register now!

 

Leave a Reply

Get the latest news in your inbox
interested in advertising with inside social games?

Social Media Jobs
of the Day

Web Developer

mediabistro.com
New York, NY

Web Producer (Homepage, BBC feature sections) BBC.

BBC Worldwide Americas
New York, NY

Social Media Assistant - Telecommuniting

Elements Behavioral Health
Long Beach, CA

SEO and Google Specialist

Elements Bahavioral Health
Long Beach, CA

Digital Media Buyer/Planner

High 5 Games
New York, NY

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us