King overtakes Zynga as top Facebook app developer
Social and casual games company King (formerly King.com) has passed Zynga to become the top app developer on Facebook by monthly active users.
The developer behind Candy Crush Saga, Farm Heroes Saga, Bubble Witch Saga and more now has 150 million monthly active users (MAU) across its full catalog of games, while Zynga has fallen to 147 million, according to our app tracking service AppData.
King’s Candy Crush Saga also holds the title of top Facebook game, with 45 million monthly active users. The top Zynga game, FarmVille 2, is the seventh most popular app (and fifth most popular game) with 26.1 million MAU. Two other King titles, Pet Rescue Saga and Farm Heroes Saga, are at spots five and six with 27 million and 26.7 million players each, respectively.
This change in ranking comes just one week after Zynga founder and ex-CEO Mark Pincus was replaced by former Xbox head Don Mattrick. Despite the developer’s troubling status, Mattrick will be paid at least $1 million annually to help save the ship.
Meanwhile, King recently abandoned traditional advertising in its games on Facebook and mobile devices, opting instead to rely on in-app purchases and microtransactions as its games’ primary revenue stream.