Caesar Interactive Entertainment surpasses Zynga in social casino games
Caesars Interactive Entertainment, as a subsidiary of Caesar Entertainment, is part of the world’s largest gaming company. It has built its social gaming portfolio with studio acquisitions such as Playtika and Buffalo Studios as well as through partnerships with Microsoft and Electronic Arts. With these acquisitions, Eilers Research reports that Caesars now holds 18.6 percent of the overall social casino market in the second quarter.
In comparison, Zynga holds 15 percent of the market share now. With Zynga focusing on real-money gaming in its latest shareholders meeting, losing the top spot may hold a lasting affect. However, it is taking steps to strengthen its offerings with the acquisition of Spooky Cool Labs last month.
The overall social casino market is expected to grow 67 percent to $2 billion total by the end of 2013 says Eilers. While the expected growth is encouraging, the market has the potential of becoming over saturated. It is possible for Zynga to quickly reclaim the top spot, but only time will tell.