GigaMedia increases focus on social casino, plans launch suite of casino games


As many developers shift toward social casino games, Taipei-based GigaMedia announced that it would be launching a new suite of casino games last Tuesday. The new suite will be released in approximately the next four weeks.

The company plans on developing games for both mobile and desktop to build a strong multi-platform offering. It will use its existing FunTown gaming platform to drive increased growth in 2013 and beyond.

“We are targeting the highest-spending social gamers in the world’s largest mobile games market — Asia,” said GigaMedia CEO Collin Hwang in a statement. “We see great growth prospects for our online games business in social casino games and are moving forward quickly.”

A good majority of social games developers are relishing at the opportunity brought forth by social casino games and GigaMedia is no different. After social games juggernaut Zynga focused on real-money gaming in its most recent shareholder’s meeting, all their hands in the cookie jar. In GigaMedia’s case, the company looks to conduct closed beta testing for its games in Taiwan internet cafes. From there, it can then fine tune the games to fit in with players expectations.

CEO Collin Hwang also added, “We are also reviewing potential strategic partnerships and acquisitions that would enable us to accelerate our growth in social casino games.” Though it is looking to entire the market quickly, the company should be careful of putting too many eggs in one basket. The last we reported of GigaMedia, it had just third quarter losses back in 2011 with a planned pivot into Mobile. Looking forward, the change my keep things afloat for a while, but as we have reported before, the real-money gaming market is already over saturated.

Facebook Marketing

Mediabistro Event

Facebook Marketing

Starting January 13, work with the group marketing manager of social media at Microsoft/BingAds to grow your business on Facebook! In this course, you’ll learn how to set up your company page, understand Facebook best practices, and execute a monthly content strategy. Register now!


Leave a Reply

Get the latest news in your inbox
interested in advertising with inside social games?

Social Media Jobs
of the Day

Assistant Editor

8 Inc.
New York, NY

Copywriter & Editor

Santa Monica, CA

Director of Marketing & Communications

Neumans' Kitchen
New York, NY

Social Community Manager

Tallahassee, FL

Editorial Director

Phoenix House
New York, NY

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us