Pokki, Zynga and Acer partner to offer arcade preloaded on new PCs

2013-06-24_16h18_58-730x498

Despite the industry shift from desktop gaming to mobile platforms, Zynga is still trying to reach players on computer platforms. The social gaming company has begun a partnership with SweetLabs, developers of free arcade platform Pokki and computer manufacturer Acer. The Pokki gaming platform will come preloaded on Acer PCs with all of Zynga’s desktop games available to download.

SweetLabs has a history of bringing popular mobile apps to desktop with versions of Angry Birds and Pandora. This Zynga partnership displays its prowess for bringing authentic tablet experiences to desktop games. The Pokki arcade also provides the opportunity to easily access and install games like on a mobile device.

By partnering with Pokki, Zynga is trying to use the relationship as another distribution channel for its games. With unimpressive stock price and falling revenue, the company is looking for more solutions to stop the bleeding. Since Zynga.com has not been an extension of Facebook since November 2012, adopting another arcade provides more chance for more users. New players on the Pokki platform are not going to save Zynga’s entire business, but more players by any means certainly will not hurt.

Tumblr Marketing

Mediabistro Course

Tumblr Marketing

Starting December 1, learn how to market using the most popular visual blog! In this course, you’ll learn how to develop a strategy for your own Tumblr account, get people to read and share your content, and integrate your marketing efforts with other social platforms. Register now!

 

Leave a Reply

Get the latest news in your inbox
interested in advertising with inside social games?

Social Media Jobs
of the Day

Social Media and Online Assistant

Education Management
Chester, PA

Web Content Creator

John Paul Mitchell Systems
Los Angeles, CA

Social Media Specialist

Penske Media Corp.
Los Angeles, CA

Director of Marketing

Broadway Across America
Baltimore, MD

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us