With Pet Society’s Closure, What Happens to Playfish?

playfish_blue_650When Electronic Arts purchased Playfish in late 2009 for $400 million, the social game startup was riding high with millions of monthly active users across Facebook games like Restaurant City, Pet Society, and Country Story. Just three and a half years later, the company is all but nonexistent, as its final original game, Pet Society, will be shut down on June 14.

Facebook game closures are nothing new, but typically, developers release new games as they shutter underperforming titles. With Playfish, and in fact most of EA’s social division, it seems as though the Facebook platform is being abandoned entirely (The Sims Social and SimCity Social are also being closed this month, as we reported earlier). What does this mean for Playfish’s future?

Obviously, the brand is in jeopardy, and EA’s help site doesn’t paint a pretty picture. Players with remaining balances on Playfish Cash Cards are encouraged to either spend their money or contact EA’s customer support team regarding that currency, with no alternatives being presented in terms of new games within which to shop.

Playfish’s website hasn’t been updated in months, game pages have fallen entirely silent, and all of EA’s hope for social success now seems to rest in the hands of PopCap, whose Plants vs Zombies Adventures has taken off to early success with over 2 million monthly active players, according to AppData.

Exactly what happens to Playfish’s remaining employees when games like Pet Society, or even the EA Tiburon developed Madden Social close is yet to be determined.

 

SEO: Develop Your Strategy

Mediabistro Course

SEO: Develop Your Strategy

Starting July 16, learn to complete a comprehensive SEO audit of your website and develop a strategic plan to get to the top of search engine results! You’ll learn how to measure and sustain your marketing efforts to improve your SEO program. Register now!

 

Leave a Reply

Get the latest news in your inbox
interested in advertising with inside social games?

Social Media Jobs
of the Day

Social Media Manager

UC San Francisco
San Francisco, CA

Social Media Manager

The Outlet Music/Effective Immediately PR
New York, NY

Graphic Design & Social Media Coordinator

Global Women's Apparel Brand
New York, NY

Media / Social Media Manager

National Non-Profit Association
Arlington, VA

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Also from Inside Network:   AppData - Facebook & iOS Application Stats   PageData - Engagement Data on Facebook Pages   Facebook Marketing Bible   Inside Network Research
 
home | site map | advertising/sponsorships | about | careers | contact us | help courses | browse jobs | freelancers | events | forums | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us