DeNA reports new earnings record with $2.04B in revenue and $775M in operating profit for fiscal year 2012

DeNA logoJapanese mobile-social gaming juggernaut DeNA today reported 52.3 billion yen (approximately $528 million) in revenue for its fourth quarter of 2013, a 22 percent increase year-over-year, while operating profit rose 3 percent from the same quarter of the previous year to 18.2 billion yen ($184 million). For the 2012 fiscal year, the company set a new earnings records with revenues of 202.5 billion yen ($2.04 billion) and 76.8 billion yen ($775 million) in operating profit, up 38 and 28 percent respectively.

“DeNA’s full-year revenues and operating profits increased for the ninth consecutive year, representing growth every year since the company went public,” said Isao Moriyasu, President and CEO of DeNA, in a statement. “We will continue to pursue aggressive growth worldwide for our mobile internet business, especially in the mobile-social games sector.”DeNA earnings report Q4 2012

The Tokyo-headquartered game studio’s platform-wide MobaCoin currency generated 58.3 billion yen ($588 million) in Q4 2012 in Japan, down 2.5 percent, i.e. 1.5 billion yen ($14.9 million), quarter-over-quarter. DeNA’s highlighted a strong and steady quarter-over-quarter increase in the consumption of MobaCoin overseas, seeing $70 million. DeNA projects $90 million in overseas MobaCoin consumption for the first quarter of 2013.

DeNA pointed out some gameplay mechanics used in its games to increase user engagement ,which drove monetization growth. In particular, game tuning and in-game  event live operations drove some of its Mobage titles to the top spots on the top grossing U.S. Android apps chart, including Blood Brothers, which has continually increased time spent in app per user and average revenue per daily active user (ARPDAU) since launching in April 2012. For the rest of 2013, DeNA plans to substantially increase contributions from third-party titles as well as diversifying its games portfolio overseas. DeNA’s mobile-social gaming network Mobage now has 49.55 million registered users in Japan, which is more than one-third of the country’s population.

For Q1 2013, DeNA estimates revenues of 53.9 billion yen ($535.9 million) and 17.4 billion yen ($173 million) in operating profit. As of March, 31 2013, the company, which was founded in 1999, has 67.3 billion yen ($669.5 million) in its war chest. DeNA’s stock closed today up 0.40 percent to 2,786 yen ($27.52).

DeNA earnings report Q4 2012


Hear what DeNA vice president of marketing and revenue Doug Scott has to say about platform opportunities for social apps at our Inside Social Apps conference June 6 to 7 in San Francisco.

Inside Social Apps 2013

Tumblr Marketing

Mediabistro Course

Tumblr Marketing

Starting December 1, learn how to market using the most popular visual blog! In this course, you’ll learn how to develop a strategy for your own Tumblr account, get people to read and share your content, and integrate your marketing efforts with other social platforms. Register now!


Leave a Reply

Get the latest news in your inbox
interested in advertising with inside social games?

Social Media Jobs
of the Day

Social Media and Online Assistant

Education Management
Chester, PA

Web Content Creator

John Paul Mitchell Systems
Los Angeles, CA

Social Media Specialist

Penske Media Corp.
Los Angeles, CA

Director of Marketing

Broadway Across America
Baltimore, MD

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us