DeNA reports new earnings record with $2.04B in revenue and $775M in operating profit for fiscal year 2012
Japanese mobile-social gaming juggernaut DeNA today reported 52.3 billion yen (approximately $528 million) in revenue for its fourth quarter of 2013, a 22 percent increase year-over-year, while operating profit rose 3 percent from the same quarter of the previous year to 18.2 billion yen ($184 million). For the 2012 fiscal year, the company set a new earnings records with revenues of 202.5 billion yen ($2.04 billion) and 76.8 billion yen ($775 million) in operating profit, up 38 and 28 percent respectively.
“DeNA’s full-year revenues and operating profits increased for the ninth consecutive year, representing growth every year since the company went public,” said Isao Moriyasu, President and CEO of DeNA, in a statement. “We will continue to pursue aggressive growth worldwide for our mobile internet business, especially in the mobile-social games sector.”
The Tokyo-headquartered game studio’s platform-wide MobaCoin currency generated 58.3 billion yen ($588 million) in Q4 2012 in Japan, down 2.5 percent, i.e. 1.5 billion yen ($14.9 million), quarter-over-quarter. DeNA’s highlighted a strong and steady quarter-over-quarter increase in the consumption of MobaCoin overseas, seeing $70 million. DeNA projects $90 million in overseas MobaCoin consumption for the first quarter of 2013.
DeNA pointed out some gameplay mechanics used in its games to increase user engagement ,which drove monetization growth. In particular, game tuning and in-game event live operations drove some of its Mobage titles to the top spots on the top grossing U.S. Android apps chart, including Blood Brothers, which has continually increased time spent in app per user and average revenue per daily active user (ARPDAU) since launching in April 2012. For the rest of 2013, DeNA plans to substantially increase contributions from third-party titles as well as diversifying its games portfolio overseas. DeNA’s mobile-social gaming network Mobage now has 49.55 million registered users in Japan, which is more than one-third of the country’s population.
For Q1 2013, DeNA estimates revenues of 53.9 billion yen ($535.9 million) and 17.4 billion yen ($173 million) in operating profit. As of March, 31 2013, the company, which was founded in 1999, has 67.3 billion yen ($669.5 million) in its war chest. DeNA’s stock closed today up 0.40 percent to 2,786 yen ($27.52).
Hear what DeNA vice president of marketing and revenue Doug Scott has to say about platform opportunities for social apps at our Inside Social Apps conference June 6 to 7 in San Francisco.