Zynga reveals updates for Zynga.com web platform

Zynga-LogoZynga today revealed its planned update for its web platform of Zynga.com.

In a blog post, CTO Cadir Lee explains that the past year was an extended beta period for the platform. During this time, the beta “gave us an opportunity to have a real dialogue with you about things you want and care about,” he writes. As a result, he explains, Zynga listened to users’ desires to share progress in games, earn achievements and create unique player names for games beyond Words With Friends and Draw Something.

As a result, Zynga is now getting ready to roll out a new version of the site. Lee says that starting next week players will encounter a new “streamlined” sign up process that allows users to create an account solely dedicated to playing games (though all Zynga.com players will continue to the option to connect their Facebook accounts and only share what they want with the gaming community).

Lee says features like live Social Stream, Fast Load and Online Presence (a way to check and see who’s playing what games) will also remain.

Finally, Lee re-affirms the company’s commitment to its publishing partners, calling out Mob Science’s Legends: Rise of a Hero and Playdemic’s Village Life as examples of successful games that have helped introduce players to other kinds of games outside of Zynga’s regular purview.

Marketing with Facebook Insights

Mediabistro Course

Marketing with Facebook Insights

Starting October 2, use Facebook’s analytics tool track and optimize your marketing efforts! Taught by the group marketing manager of social media at Microsoft/BingAds, Geoffrey Colon will show you how to measure key performance indicators and make your data actionable. Register now!

 

Leave a Reply

Get the latest news in your inbox
interested in advertising with inside social games?

Social Media Jobs
of the Day

Marketing Associate

Wainscot Media
Montvale, NJ

Assistant/Associate Professor - Social Media

SYRACUSE UNIVERSITY
Syracuse, NY

Campaign Manager

Interactive One
New York, NY

Digital Marketing Director

McMurry/TMG
Phoenix, AZ

Social Media and Communications Assistant

Carnegie Endowment for International Peace
Washington, DC

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us