Tapjoy announces ‘Australia Fund’

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Mobile advertising and publishing platform Tapjoy announced the launch of its Tapjoy Australia Fund, a program which aims to foster and grow mobile app developers in Australia.

Tapjoy’s consultation teams will offer select iOS and Android developers marketing, distribution support, funds and optimization support.

Defiant Development, which have released titles like Heroes Call and Ski Safari for both Android and iOS, is the first developer accepted into the program. “There’s an incredible depth of indie talent in Australia, and Tapjoy offers an ideal way to monetize their applications and take advantage of the free-to-play opportunities in the mobile market,” co-founder of Defiant Development Morgan Jaffit said. “It’s very forward thinking to focus on enabling Australian developers to reach further with their games, and it helps to take the [user acquisition]  and monetization questions that all developers are tackling at the moment.”

“With the help of Tapjoy’s marketing strength and free-to-play consulting experience, as well as Australia’s $20 million Interactive Games Fund, Australia’s indie developers will find the road to success a little less bumpy,” CEO of the Game Developer Association of Australia Antony Reed said in a statement.

Developers in Australia that have released at least one iOS and Android app can find out more about the program here.

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