Tapjoy announces ‘Australia Fund’

tapjoy-logo

Mobile advertising and publishing platform Tapjoy announced the launch of its Tapjoy Australia Fund, a program which aims to foster and grow mobile app developers in Australia.

Tapjoy’s consultation teams will offer select iOS and Android developers marketing, distribution support, funds and optimization support.

Defiant Development, which have released titles like Heroes Call and Ski Safari for both Android and iOS, is the first developer accepted into the program. “There’s an incredible depth of indie talent in Australia, and Tapjoy offers an ideal way to monetize their applications and take advantage of the free-to-play opportunities in the mobile market,” co-founder of Defiant Development Morgan Jaffit said. “It’s very forward thinking to focus on enabling Australian developers to reach further with their games, and it helps to take the [user acquisition]  and monetization questions that all developers are tackling at the moment.”

“With the help of Tapjoy’s marketing strength and free-to-play consulting experience, as well as Australia’s $20 million Interactive Games Fund, Australia’s indie developers will find the road to success a little less bumpy,” CEO of the Game Developer Association of Australia Antony Reed said in a statement.

Developers in Australia that have released at least one iOS and Android app can find out more about the program here.

Social Media 101

Mediabistro Course

Social Media 101

Get hands-on social media training for beginners in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will teach you the best practices to be successful on social. Register now!

 

Leave a Reply

Get the latest news in your inbox
interested in advertising with inside social games?

Social Media Jobs
of the Day

Project Coordinator for Social Media

MakerBot Industries
Brooklyn, NY

Social Media Account Manager for Beauty PR Agency

Creative Media Marketing
New York, NY

SOCIAL MEDIA PROJECT COORDINATOR

International Fellowship of Christians & Jews
Chicago, IL

Social Media & Community Management Associate

The Economist Group
New York, NY

Manager, Social Media Marketing

NBCUniversal
Santa Monica, CA

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us