Namco “retiring” Facebook games

Namco appears to be shutting down its various Facebook games as of March 19, 2013.

The developer known for its classic arcade and mainstream video games has a small selection of social titles available on Facebook. Each of these games, Pac-Man S, Rally-X S, Dig Dug S and Letter Labyrinth S are all based on older IP. However, when one goes to Pac-Man S, the following message pops up when the game loads.

Screen Shot 2013-03-12 at 11.26.23 AM

Rally-X S, Dig Dug S and Letter Labyrinth S all contain similar messages revealing the games will go down on March 19. Our traffic-tracking service AppData reveals the reason these games are all being closed: None of them have much traffic. Indeed, between all its games, AppData estimates Namco only has 4,285 daily active users (the best measurement of a core audience).

Screen Shot 2013-03-12 at 11.54.47 AMEven though Namco’s classic arcade IP has a devoted following among the generation that grew up with it, these titles never really took off on Facebook. AppData shows Pac-Man S peaked early in its cycle with a little over 18,000 DAU immediately after it launched in June 2011. None of Namco’s other games even cracked 10,000 DAU at their highest traffic points.

What will be interesting to see is if Namco tries to cycle in any of its other IP to take the place of these titles. The company has a robust mobile catalog with a wide variety of games that appeal to classic, core and casual gamers.

We’re attempting to get in touch with Namco for a comment. Developing.

Tumblr Marketing

Mediabistro Course

Tumblr Marketing

Starting December 1, learn how to market using the most popular visual blog! In this course, you’ll learn how to develop a strategy for your own Tumblr account, get people to read and share your content, and integrate your marketing efforts with other social platforms. Register now!


Leave a Reply

Get the latest news in your inbox
interested in advertising with inside social games?

Social Media Jobs
of the Day

Advertising Campaign Manager

New York, NY

Web Content Specialist

Philadelphia College of Osteopathic Medicine
Atlanta, GA

Web Producer

New York, NY

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us