WildTangent continues to make 2013 the year it makes a serious push into mobile markets. Today, the company announced it’s bringing its games to various Sony Xperia smartphones and tablets.

The deal comes as a continuation of the partnership between Sony and WildTangent, which originally was established in September 2011 and saw the WindTangent Games App pre-installed on Sony VAIO computers, as well as the S and P models of the Sony Tablet line.

WildTangent says all Xperia smartphone and tablet owners who register with the games service will receive an allotment of free WildCoins (the company’s virtual currency used to buy and rent games, as well as make in-app purchases). The current list of games includes recent high-profile titles like Halfbrick’s Fruit Ninja and Madfinger’s Shadowgun.

This is the second major mobile announcement for WildTangent in the past few weeks. In January, the company launched its first debut first-party mobile game for iOS, Polar Bowler 1st Frame. That game is available on iTunes for free and is powered by WildTangent’s advertising platform BrandBoost, and we’re told more first-party mobile titles are in development.