Zynga shutting down CityVille 2
As part of its new “disciplined” management of its game portfolio, Zynga CFO Mark Vranesh revealed Zynga would be shutting down three titles it recently launched: CityVille 2, The Friend Game, and Party Place.
“CityVille 2 missed our expectations despite pushing the envelope in 3D gaming and both The Friend Game and Party Place failed to achieve the mass market appeal Zynga franchise are known for,” Vranesh said during today’s earnings call.
CityVille 2 launched in November 2012, but its user numbers drastically fell off during the month of December. We noticed the change at the end of December and reached out to Zynga for comment, but never heard back about what was going on with the game. This marks an even shorter lifecycle than The Ville, which also saw a massive loss in users following its launch, but is still playable on Facebook.
The shutdown follows the recent departure of Brian Reynolds from Zynga, whose game studio handled CityVille 2′s development. Although it wasn’t publicly addressed during the call, it would make sense to assume that Reynolds leaving Zynga and CityVille 2′s closure are somehow connected.
As a cost-cutting measure, Zynga’s become much less willing to keep underperforming games in operation. Last quarter, the company announced it was shutting down a total of 13 titles, both on the web and mobile platforms.