Facebook releases new data on benefits of integrating mobile apps with the social network

facebook_logoOver on its developer blog, Facebook today revealed some new information about the benefits mobile developers are seeing when they provide Login with Facebook as a registration option.

According to the post, users who discover mobile and connect to mobile games with Facebook are more likely to spend more time in the app. It’s also noted that users who connect through Facebook tend to generate more referral traffic, due to sharing game achievements through social channels.

The blog post cites specific examples of user engagement and monetization from games like Ludia’s Are You Smarter Than a 5th Grader?, Wooga’s Diamond Dash and FreshPlanet’s SongPop:

  • Are You Smarter Than a 5th Grader has 52 percent of players connected to Facebook, though this number is increasing. 70 percent of the game’s revenue is generated from Facebook users. Ludia’s other title, Family Feud & Friends, has Facebook users making up 63 percent of its player base, who retain twice as much as those players in guest mode.
  • Buffalo Studios’ Bingo Blitz is on iPad, but lets users connect via Facebook; Facebook users comprise 55 percent of the game’s iPad user base and generate 62 percent of its total iPad revenue. Meanwhile, Facebook users make up 55 percent of the game’s total revenue across mobile devices, including Android and Kindle.
  • Facebook users now make up 70 percent of Wooga’s Diamond Dash. In October alone, users were directed to the Diamond Dash app over 19 million times. Wooga’s also confirmed people who log in via Facebook are nine times more likely to monetize.
  • Murka’s Slots Journey sees 15 percent of its iOS users log in Facebook. Seven-day player retention is 322 percent higher with Facebook users than it is with non-connected users. Facebook users are also 214 percent more likely to monetize in the first seven days.
  • SongPop’s FreshPlanet, which saw a meteoric rise over the summer on Facebook, shows players connected to the social network send 70 percent more challenges to one another and spend 35 percent more than other players.
  • Storm8 revealed Facebook users are three times more likely to come back and play on its mobile gaming network, as well as proving seven times more likely to monetize in one of its games.
  • In Nordeus’s Top Eleven, 78 percent of Android players connect with Facebook (as do 79 percent of iOS users). On Android, 80 percent of those who monetize are Facebook users. With the game’s iOS version, 83 percent of those who monetize are connected via Facebook.
  • Dragonplay Games says Facebook users are 133 percent less likely to churn after 30 days, as well as 274 percent more likely to convert to paying players. Also, Facebook users spend 85 percent more on average than non-connected players.

These figures support claims we’ve been hearing from social mobile developers, but this is the first time we’ve seen this much confirmed information in one place.

For more information about integrating one’s mobile app with Facebook, check out the network’s mobile developer docs mobile developer docs.

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