WildTangent enters mobile market with Polar Bowler on iOS

Today, WildTangent Studios launched Polar Bowler 1st Frame on iOS. The game is noteworthy because it’s WildTangent’s debut first-party mobile game.

Polar Bowler 1st Frame is the mobile version of Polar Bowler, which was developed by WildTangent and first launched in 2004. Players control the polar bear PB, who wears sunglasses and a Hawaiian shirt while he rides an inner tube down an icy bowling lane after being launched by a giant slingshot. During his bowling runs, PB collects crates that contain boosts to increase one’s bowling score.

Until now, WildTangent has been known for its distribution and monetization of online games, offering thousands of titles on its own platform. Aside from publishing a wide number of games on its platform, WildTangent also sells in-game items via its platform-specific currency WildCoins. This currency can be spent on “renting” games on either PC or Android mobile devices; essentially, users can spend a certain amount of WildCoins for a play session that lasts until they leave a game or are inactive for longer than 20 minutes.

Polar Bowler 1st Frame is available on iTunes for free. WildTangent tells us the game is powered by WildTangent’s own advertising platform, BrandBoost. WildTangent also tells us it has more mobile titles in development and will be launching Polar Bowler 1st Frame on Android sometime soon.

Creative Social Branding

Mediabistro Course

Creative Social Branding

Starting November 24, learn how to create a social buzz for your brand! You’ll learn how to engage with audiences on social platforms, identify and engage with current trends and influencers, and build an excellent social strategy to amplify your numbers and rate engagement. Register now!

 

Leave a Reply

Get the latest news in your inbox
interested in advertising with inside social games?

Social Media Jobs
of the Day

Social Media Strategist

A Luxury Real Estate Developer
New York, NY

Newswire Editor

PR.com
New York City / Long Island, NY

Senior Social Media Brand Manager-Los Angeles Area

Brigade Marketing
Los Angeles, CA

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us