Holidays prove big success for Disney Mobile and Storm8

The Holiday season proved to be a major success for both Disney Mobile and Storm8, as both developers revealed they saw a huge surge in mobile downloads and installations.

Disney Mobile revealed that downloads during the holiday period (Dec. 22 through Dec. 28) of 2012 were up 98 percent from 2011. During the five-day period, Disney mobile reports it had more than 15 million downloads. The developer also reported its peak level of daily active users saw a year-over-year increase of almost 400 percent, reaching more than 7.5 million daily active users (DAU). As we noted back in December, Disney Mobile was providing some major updates to its flagship games and also rolled out new titles like Monster, Inc. Run, Where’s My Holiday? and Nemo’s Reef.

Meanwhile, as Inside Mobile Apps notes, Storm8 saw huge growth on Christmas Day. The company tells us that it saw downloads increase fourfold on that day compared to the numbers it usually sees on Tuesdays. Storm8 also says it had 2.5 million hours of gameplay and its average revenue per daily active user was approximately 4.5 times above the normal level. The week before Christmas, Storm8 launched its newest social casino title, Bingo!, under its Shark Party brand.

Success stories like these aren’t uncommon during the holidays, albeit not always as dramatic. Mobile app monetization firm Flurry reports that the week between Christmas and New Year’s Day was the biggest week in terms of new device activations and app downloads across iOS and Android.

 

Inside Social Apps

Mediabistro Event

Facebook Joins Inside Social Apps Event

In the past few weeks, we’ve added industry insiders from Facebook, Chartboost, Tango, Tilting Point, PlayHaven, Paltalk, and more to the speaking roster of Inside Social Apps, June 6-7 in San Francisco. You’ll learn strategies for success with experts like Deb Liu, Product Manager at Facebook. Register now and save $200. 

Leave a Reply

3 Responses to “Holidays prove big success for Disney Mobile and Storm8”

  1. Holidays prove big success for Disney Mobile and Storm8 – Inside Social Games | Mouse House Online says:

    [...] Inside Social Games [...]

  2. Storm8 and Disney share big app download figures from the holiday season – tuaw.com | Mouse House Online says:

    [...] Inside Social Games [...]

  3. This week’s headlines from across Inside Network says:

    [...] Holidays prove big success for Disney Mobile and Storm8 [...]

interested in advertising with inside social games?

Social Media Jobs
of the Day

Performance Marketing Manager

DeNA
San Francisco, CA

WTTW/WFMT Web/Digital Developer

Window to the World Communications (WTTW/WFMT)
Chicago, IL

Web Editors for NBCNewYork.com

WNBC Owned Television Stations
New York, NY

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Also from Inside Network:   AppData - Facebook & iOS Application Stats   PageData - Engagement Data on Facebook Pages   Facebook Marketing Bible   Inside Network Research
WebMediaBrands
Mediabistro | SemanticWeb | Inside Network
Jobs | Education | Research | Events | News
Advertise | Terms of Use | Privacy Policy
Copyright 2012 WebMediaBrands Inc. All rights reserved.