Two months after launch, CityVille 2’s traffic plummets

Zynga’s high-profile sequel to CityVille has seen a massive loss of traffic since the start of December, dropping from 3.8 million daily active users (the best gauge of a game’s core audience) to 570,000. That’s only 100,000 DAU more than the developer’s other high profile black eye, The Ville.

It seems that CityVille 2 hasn’t been able to recreate the popularity of FarmVille 2, which is still the No. 1 game on Facebook by DAU (which is currently sitting just north of the  7 million line). By comparison, the original CityVille still has 1.2 million DAU. Meanwhile, the game’s DAU to MAU ratio shows the current number of daily players make up 3.15 percent of its monthly traffic. Bear in mind: In order for a game to be considered healthy, its DAU/MAU rate needs to be around 15 percent.

So what’s going on? It doesn’t look like the developer is getting ready to sunset the title either. Playing CityVille on Facebook reveals Zynga is actively encouraging users to vote for the title as Games.com’s 2012 social game of the year, and there’s a heavy amount of promotion for Zynga’s other titles like Bubble Safari Ocean going on. However, the technical issues we noted at the time of launch  —including incredibly choppy framerates for the 3D graphics and buggy messages in the posts one shares about their progress— are still rampant in the game.

On top of these problems, the game doesn’t have the same type of open community that recent launches like CoasterVille are enjoying, providing players with more neighbors to visit and help out in order to increase play sessions and exchange virtual gifts with users without annoying their friends with spammy posts. CityVille 2 still only lets us visit the burgs of our Facebook friends who are also playing the game.

Zynga recently announced it was planning to sunset 13 underperforming games including Vampire Wars and FishVille, but it seems unlikely that the company would shut down such a high-profile title so soon after it was launched. It’s possible that Zynga has put a damper on the game’s promotion until all the kinks are ironed out, after which the company might start directing users back towards the title en masse. That said, Mafia Wars 2 is shutting down in two days while the original Mafia Wars is still around, so it’s not unheard of for Zynga to kill a sequel while keeping its predecessor in operation.

We’ve reached out to Zynga for a comment, but have yet to receive a response.

Social Media 101

Mediabistro Course

Social Media 101

Get hands-on social media training for beginners! Starting November 10, hear from our expert speakers on the  best practices for getting set up on the major social media platforms, how to create meaningful content, and engage with your audience across sites. Register now!

 

Leave a Reply

21 Responses to “Two months after launch, CityVille 2’s traffic plummets”

  1. The Top 25 Facebook games of January 2013 says:

    [...] list. Zynga’s CityVille 2 actually debuted on the Top 25 list last month but has seen a staggering loss of traffic since the beginning of December to the tune of 3.2 million DAU; its current audience of 660,000 DAU [...]

  2. Zynga’s One Standout From Its String Of Sequels Has Been Farmville 2 | TechCrunch says:

    [...] But Farmville 2, with its 3D graphics, has managed to stay atop the charts since it was released late last fall. The game is really the one standout sequel in Zynga’s recent line of follow-ups including Cityville 2, which has dramatically lost traffic over the past several weeks. [...]

  3. Houston Outsource: Get Tech News Now! Zynga’s One Standout From Its String Of Sequels Has Been Farmville 2 | Houston Outsource: Get Tech News Now! says:

    [...] But Farmville 2, with its 3D graphics, has managed to stay atop the charts since it was released late last fall. The game is really the one standout sequel in Zynga’s recent line of follow-ups including Cityville 2, which has dramatically lost traffic over the past several weeks. [...]

  4. Zynga’s One Standout From Its String Of Sequels Has Been Farmville 2 says:

    [...] But Farmville 2, with its 3D graphics, has managed to stay atop the charts since it was released late last fall. The game is really the one standout sequel in Zynga’s recent line of follow-ups including Cityville 2, which has dramatically lost traffic over the past several weeks. [...]

  5. what are the major challenges facing the video game industry in 2013? Part 1: Ethics of free to play and in app purchases says:

    [...] to acquire, retain and monetize players as well as before (for example, Cityville 2 currently has a much lower DAU than the original Cityville, and Mafia Wars 2 failed to see the same level of success as the [...]

  6. The Top 25 Facebook games of February 2013 says:

    [...] MAU.  In January, CityVille 2 held the No. 15 spot on our chart, but that was after its traffic started to plummet. The game is still playable, but it’s currently No. 70 in the 5 Million MAU tier. We’ve [...]

  7. Zynga’s earnings report for Q4 2012 shows $311 M in revenue, $48.5 M loss says:

    [...] the company’s cap, but things like Zynga shutting down a number of underperforming titles and the disappearance of high-profile sequel CityVille 2 from the charts (the performance likely recreating a sense of [...]

  8. Zynga shutting down CityVille 2 says:

    [...] its user numbers drastically fell off during the month of December. We noticed the change at the end of December and reached out to Zynga for comment, but never heard back about what was going on with the game. [...]

  9. Zynga To Shut Down Three More Games (Including CityVille 2), Promises Slower Launch Cycle In 2013 | TechCrunch says:

    [...] probably CityVille 2, since it was the sequel to what was once Zynga’s biggest hit. However, the game’s traffic has plummeted. COO David Ko blamed some of CityVille 2′s failure on a lack of lead time to properly test [...]

  10. Zynga To Shut Down Three More Games (Including CityVille 2), Promises Slower Launch Cycle In 2013 | The NewsMag says:

    [...] CityVille 2, since it was the sequel to what was at once Zynga’s biggest hit. However, the game’s traffic has plummeted. COO David Ko blamed some of CityVille 2′s failure on a lack of lead time to properly test [...]

  11. Zynga To Shut Down Three More Games (Including CityVille 2), Promises Slower Launch Cycle In 2013 « Mr Gee says:

    [...] CityVille 2, since it was the sequel to what was at once Zynga’s biggest hit. However, the game’s traffic has plummeted. COO David Ko blamed some of CityVille 2′s failure on a lack of lead time to properly test [...]

  12. Zynga To Shut Down Three More Games (Including CityVille 2), Promises Slower Launch Cycle In 2013 | CrowdBacon – The Startup Blog says:

    [...] probably CityVille 2, since it was the sequel to what was once Zynga’s biggest hit. However, the game’s traffic has plummeted. COO David Ko blamed some of CityVille 2′s failure on a lack of lead time to properly test [...]

  13. Zynga To Shut Down Three More Games (Including CityVille 2), Promises Slower Launch Cycle In 2013 | AkimoLux.com says:

    [...] was probably CityVille 2, since it was the sequel to what was once Zynga’s biggest hit. However, the game’s traffic has plummeted. COO David Ko blamed some of CityVille 2′s failure on a lack of lead time to properly test the [...]

  14. Zynga To Shut Down Three More Games (Including CityVille 2), Promises Slower Launch Cycle In 2013 | 5 For Business says:

    [...] probably CityVille 2, since it was the sequel to what was once Zynga’s biggest hit. However, the game’s traffic has plummeted. COO David Ko blamed some of CityVille 2′s failure on a lack of lead time to properly test [...]

  15. Zynga To Shut Down Three More Games (Including CityVille 2), Promises Slower Launch Cycle In 2013 | PJExploration says:

    [...] probably CityVille 2, since it was the sequel to what was once Zynga’s biggest hit. However, the game’s traffic has plummeted. COO David Ko blamed some of CityVille 2′s failure on a lack of lead time to properly test [...]

  16. Zynga To Shut Down Three More Games (Including CityVille 2), Promises Slower Launch Cycle In 2013 - Daily Small Talk says:

    [...] probably CityVille 2, since it was the sequel to what was once Zynga’s biggest hit. However, the game’s traffic has plummeted. COO David Ko blamed some of CityVille 2′s failure on a lack of lead time to properly test [...]

  17. Zynga To Shut Down Three More Games (Including CityVille 2), Promises Slower Launch Cycle In 2013 | Top Technology News says:

    [...] probably CityVille 2, since it was the sequel to what was once Zynga’s biggest hit. However, the game’s traffic has plummeted. COO David Ko blamed some of CityVille 2′s failure on a lack of lead time to properly test [...]

  18. Zynga To Shut Down Three More Games (Including CityVille 2), Promises Slower Launch Cycle In 2013 | Kompa Lakay Radio says:

    [...] probably CityVille 2, since it was the sequel to what was once Zynga’s biggest hit. However, the game’s traffic has plummeted. COO David Ko blamed some of CityVille 2′s failure on a lack of lead time to properly test [...]

  19. Zynga To Shut Down Three More Games (Including CityVille 2), Promises Slower Launch Cycle In 2013 says:

    [...] was probably CityVille 2, since it was the sequel to what was once Zynga’s biggest hit. However, the game’s traffic has plummeted. COO David Ko blamed some of CityVille 2′s failure on a lack of lead time to properly test the [...]

  20. UnPocoGeek.com | Zynga cierra tres nuevos juegos says:

    [...] 2, una especie de SimCity, este juego según la gente de Zynga ha visto su cantidad de usuarios drásticamente disminuida, lo que lo llevó a la lista de juegos a cerrar, además culpan a la falta de tiempo que tuvieron [...]

  21. Zynga To Shut Down Three More Games (Including CityVille 2), Promises Slower Launch Cycle In 2013 | fd4y.com says:

    [...] probably CityVille 2, since it was the sequel to what was once Zynga’s biggest hit. However, the game’s traffic has plummeted. COO David Ko blamed some of CityVille 2′s failure on a lack of lead time to properly test [...]

Get the latest news in your inbox
interested in advertising with inside social games?

Social Media Jobs
of the Day

Social Media Manager

Joe Fresh
New York, NY

Weekend Editor and Social Media Manager

Cinema Blend LLC
Telecommute, OR

Social Media Manager

The Culinary Institute of America
Poughkeepsie, NY

Web and Social Media Manager

Health Resources in Action, Inc.
Boston, MA

Online Social Media Manager

WellPoint
Chicago, IL

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us