Angry Birds Star Wars arrives on Facebook

Angry Birds Star Wars, Rovio’s incredibly popular mash-up of its flagship hit and George Lucas’s iconic series, is now playable on Facebook.

The game originally launched for mobile devices in November, and it’s proven to be yet another smash hit for Rovio. Aside from being critically well-received, Apple recently revealed Angry Birds Star Wars was the No. 6 top paid game for both iPhone and iPad for the year of 2012 (it should also be noted that Angry Birds games also appeared on these lists and the top free iPad games chart).

Rovio’s first Angry Birds game on Facebook launched in February but never quite repeated the lightning-in-a-bottle success of its mobile counterpart. Although the game saw strong early games, it peaked in April with 3.4 million daily active users (the best gauge of a title’s core audience) and has since dropped to a little under half that traffic level. Currently, our AppData traffic-tracking service shows Angry Birds Friends has 1.5 million DAU. Given the rampant popularity of Angry Birds Star Wars on mobile devices (not to mention the fact that the game will benefit from people searching for “Star Wars” on Facebook), it probably seemed like a no-brainer to bring this game onto the social network.

Creative Social Branding

Mediabistro Course

Creative Social Branding

Starting November 24, learn how to create a social buzz for your brand! You’ll learn how to engage with audiences on social platforms, identify and engage with current trends and influencers, and build an excellent social strategy to amplify your numbers and rate engagement. Register now!

 

Leave a Reply

One Response to “Angry Birds Star Wars arrives on Facebook”

  1. This week’s headlines from across Inside Network says:

    [...] Angry Birds Star Wars arrives on Facebook [...]

Get the latest news in your inbox
interested in advertising with inside social games?

Social Media Jobs
of the Day

Social Media Strategist

A Luxury Real Estate Developer
New York, NY

Newswire Editor

PR.com
New York City / Long Island, NY

Senior Social Media Brand Manager-Los Angeles Area

Brigade Marketing
Los Angeles, CA

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us