Ubisoft, Toys “R” Us partner for Toys “R” Us Towers Facebook game with in-store discounts

 

Ubisoft and Toys “R” Us today announced the release of a free-to-play toy store simulation Facebook game where players earn coupons to be redeemed at the toy retailer’s website and brick-and-mortar locations. The game is due out on mobile devices in the coming months.

Developed by Ubisoft Quebec, Toys “R” Us Towers has players managing a Toys “R” Us store by building and designing a variety of toy departments and attractions. For example, players can create a science toy department or a giant Ferris wheel like the one at the retailer’s flagship store in Times Square. As they gain experience, players work their way up from trainee to store manager and finally CEO.

Like most business sim casual games, Toys “R” Us Towers incentivizes players to get their Facebook friends involved and purchase premium currency, which can in turn be spent on additional energy, premium toy departments and other bonuses. Toys “R” Us Towers’ special hook is that it will also allow players to earn coupons for discounts redeemable at Toys “R” Us stores nationwide and Toysrus.com. The press release we received claims that users can earn a coupon for 15 percent off their next in-store or online store purchase within the first hour of the game.

We’ve seen social games offer real-world rewards before, with Race 4 My Place’s cash prizes being a recent example. Toys “R” Us Towers’ has several advantages over previous attempts, however, due to Ubisoft’s Facebook and game-making expertise (although it has seen mixed results in the former) and Toys “R” Us’s easily recognizable branding. The partnership also seems to make a lot of sense on paper since both companies court the attention of young audiences, especially around the holiday season when kids are asking their parents for toys and video games. The discounts earned in-game may well push consumers to shop for presents at Toys “R” Us as opposed to other big box or online stores.

You can find Toys “R” Us Towers here. Look forward to our review.

Social Media 101

Mediabistro Course

Social Media 101

Get hands-on social media training for beginners in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will teach you the best practices to be successful on social. Hurry, this boot camp starts next week! Register now!

 

Leave a Reply

One Response to “Ubisoft, Toys “R” Us partner for Toys “R” Us Towers Facebook game with in-store discounts”

  1. Episode 32 – Premature Holiday « Eight and a Half Bit says:

    [...] PS3’s in Japan Hawken now in Open Beta Valve has been testing DOTA2 on Tablets Steambox is real Toys-r-Us Facebook game for in store discounts SpaceHulk coming to PC, Mac and iOS Mobile Minecraft sells 5 Million – Multiplayer on the way [...]

Get the latest news in your inbox
interested in advertising with inside social games?

Social Media Jobs
of the Day

Social Media Manager

Mother Nature Network
Atlanta (or remote), GA

Social Media Editorial Fellowship

Brooklyn Magazine
Brooklyn, NY

Senior Social Media Strategist

Current
Chicago, IL

Senior Associate,Digital(Social Media/Newsletters)

The Pew Charitable Trusts
Washington, DC

Senior Copywriter

John McNeil Studio
Berkeley, CA

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us