Zynga spreading some holiday cheer with Toys for Tots
Zynga today announced its new charity drive, “Oh, What Fun!”, which will benefit Toys for Tots.
Oh, What Fun! is a drive that allows players to contribute to the charity, which brings new toys and books to less fortunate children. Players will be able to make in-game purchases within the participating Zynga games with 100 percent of the sale going directly to Toys for Tots. The drive will be rolled out over the next five weeks in seven of Zynga’s more popular titles: CastleVille, Words With Friends, FrontierVille, Bubble Safari, Draw Something and FarmVille. Meanwhile, various Zynga studios throughout the United States will host hosting in-office Toys for Tots toy drives benefit local communities.
Oh, What Fun! is the latest campaign from Zynga’s non-profit arm, Zynga.org, which has raised over $13 million to date through 75 in-game drives. To learn more about the different in-game packages, check out the latest Zynga blog post.