KingsIsle launches Wizard101 tie-in, Grub Guardian, on iOS and web

KingsIsle Entertainment today officially launched Grub Guardian, an iOS and open web “satellite” game tied to its popular kid-friendly massively-multiplayer online title Wizard 101.

The game is a tower defense (in this case, “guardian defense”) title where players position guardian animals around a map, which then snipe enemies as they try to steal a bowl of food at the end of the winding path. Players level up their mythical guardians using the in-game currency earned by wiping out enemies. Aside from the generic animals, players also play a unique guardian who earns experience across levels.

Grub Guardian can be played as its own game, but it’s also designed to serve as an extension of the Wizard101 universe. Players with active Wizard101 accounts can use their in-game pet as the unique guardian in Grub Guardian. If this players pursue this option, the experience their pet earns in Grub Guardian will carry back over to Wizard101. Likewise, players will be able to access premium items from the in-game store if they’re using their Wizard101 pet.

Reading between the lines, this means Grub Guardian is a clever way for KingsIsle to bring in new players into the Wizard101 world. According to KingsIsle VP of Marketing Fred Howard, Grub Guardian’s inclusion of the Wizard101 makes the game appealing for casual and core gamers (both of which are strong populations in the MMO). “The pet system is really complex,” he tells us. “For the casual player, it’s a lot of fun with minigames. But for the core players there’s a whole genetic code behind the pets so you can hatch them and have the genetic code pass over. You can create new hybrid pets and have them get buffed up.”

When asked if KingsIsle Entertainment is planning to launch more satellite titles for either Wizard101 or the newly-launched Pirate101, Howard doesn’t go into detail but says, “we see a lot of opportunity in this space… we can’t talk about our road map, but it’s safe to assume this is the first of many to come.”

Grub Guardian is available for free on iTunes, free to play on the open web and can also be played on Android web browsers.

Creative Social Branding

Mediabistro Course

Creative Social Branding

Starting November 24, learn how to create a social buzz for your brand! You’ll learn how to engage with audiences on social platforms, identify and engage with current trends and influencers, and build an excellent social strategy to amplify your numbers and rate engagement. Register now!


Leave a Reply

One Response to “KingsIsle launches Wizard101 tie-in, Grub Guardian, on iOS and web”

  1. wizard4fun says:

    i’ve played the game in kifreegames, but i can’t play it in my device because this app isn’t universally (i mean that i don’t live in USA).
    i can’t wait to play this app in my device/
    please make this app universally and fast!


Get the latest news in your inbox
interested in advertising with inside social games?

Social Media Jobs
of the Day

Social Media Strategist

A Luxury Real Estate Developer
New York, NY

Newswire Editor
New York City / Long Island, NY

Senior Social Media Brand Manager-Los Angeles Area

Brigade Marketing
Los Angeles, CA

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us