Swansea City partners with Nexon

Welsh pro soccer club Swansea City today announced it’s teaming up with Nexon Korea for a commercial partnership that will see Nexon granted exclusive marketing rights to the club’s games.

This new partnership will also see the Nexon brand displayed on Swansea City’s Liberty Stadium on game days, and “the two parties will work closely together on staging various promotions over the course of the year-long agreement.”

The announcement was made on Swansea City’s official site, with club vice-chariman Leigh Dineen noting Nexon’s strong presence in Korea and making a general statement about how the partnership will help further the club’s presence in the ASEAN region. Specific details for the deal, as well as any future plans regarding a possible Swansea City social and/or mobile game franchise, weren’t mentioned in the announcement.

Soccer is a popular sport in Korea, and online soccer games are proving major hits in the country. According to Electronic Arts, over 80 percent of the company’s teenagers between the ages of 16 and 19-years-old play FIFA Online 2. Nexon is also involved with the FIFA franchise, as it partnered with EA to publish FIFA Online 3 in the country.

Creative Social Branding

Mediabistro Course

Creative Social Branding

Starting November 24, learn how to create a social buzz for your brand! You’ll learn how to engage with audiences on social platforms, identify and engage with current trends and influencers, and build an excellent social strategy to amplify your numbers and rate engagement. Register now!


Leave a Reply

Get the latest news in your inbox
interested in advertising with inside social games?

Social Media Jobs
of the Day

Sr. Editorial Content Manager

New York, NY

Marketing & Social Media Director

New York City / Long Island, NY

Acquisition Marketing Manager, E-Commerce

A Luxury Online Retailer
New York, NY

Social Media Strategist

A Luxury Real Estate Developer
New York, NY

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us