Zynga sunsets Treasure Isle and FishVille

This week, Zynga revealed it’s planning to sunset both Treasure Isle and FishVille, alerting players yesterday that the games will be shut down by Dec. 5. What’s interesting about the company’s decision to sunset these games now is that they both have more than 50,000 DAU, showcasing at least some basic parameters for what Zynga considers a successful game.

This follows CEO Mark Pincus’s revelation last week that Zynga was planning to sunset 13 underperforming games. At the time, Pincus didn’t go into detail about which games would be affected and company spokespeople declined to tell us any further information. Both of these games are older Zynga titles, having been on Facebook for several years: FishVille launched in November 2009 and Treasure Isle in April 2010.

Much like other Zynga titles, both FishVille and Treasure Isle saw large initial numbers when Zynga turned its cross-promotion on, with traffic falling off over an extended period of time. At their peaks, both games saw traffic reaching near 7.5 million daily active users (the best measure of a title’s core audience). While that’s an impressive milestone to hit these days on Facebook, it wasn’t as monumental back in early 2010; by comparison, FarmVille had over 30 million DAU during the same timeframe.

FishVille currently has 730,000 MAU and 70,000 DAU. 70,000 DAU in a nearly 3-year-old game is respectable, but it’s less than 1 percent of the game’s high point of 7.45 million DAU. Likewise, the game’s percentage of DAU over MAU is currently holding at 9.59, which is underwhelming when you realize a game needs 15 percent to be considered healthy.

Treasure Isle, meanwhile, has 90,000 DAU and 540,000 MAU. Again, this is significantly down from the game’s April 2010 high point of 7.4 million DAU. As opposed to FishVille, though, Treasure Isle’s DAU/MAU rate could still be considered healthy as it’s holding steady at 16.69 percent.

 

Creative Social Branding

Mediabistro Course

Creative Social Branding

Starting November 24, learn how to create a social buzz for your brand! You’ll learn how to engage with audiences on social platforms, identify and engage with current trends and influencers, and build an excellent social strategy to amplify your numbers and rate engagement. Register now!

 

Leave a Reply

One Response to “Zynga sunsets Treasure Isle and FishVille”

  1. Zynga confirms Vampire Wars’ upcoming closure says:

    [...] As we noted last month, our traffic tracking service AppData shows Vampire Wars has fewer than 100,000 daily active users; currently its traffic is sitting at 40,000 DAU. Prior to this, Zynga announced it was shutting down Treasure Isle and FishVille. [...]

Get the latest news in your inbox
interested in advertising with inside social games?

Social Media Jobs
of the Day

Social Media Strategist

A Luxury Real Estate Developer
New York, NY

Newswire Editor

PR.com
New York City / Long Island, NY

Senior Social Media Brand Manager-Los Angeles Area

Brigade Marketing
Los Angeles, CA

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us