Webkinz launching mobile version of Webkinz Friends for iOS

Developer Ganz is expanding Webkinz’ digital presence to mobile devices, today announcing Webkinz Friends as a free-to-play app for iPad.

The game is a port of the Facebook game we reviewed back in May, allowing players build up the town of Kinzville to house digital version of their Webkinz pets. Users will be able to register their Webkinz toys in the game and unlock them as residents of Kinvsville. It sounds like players will be able to adopt pets via the KinzMart in-game store, as well as purchase items that can be used in decorating their pets’ homes. Likewise, users have to engage in light farming activities in order to supply businesses.

The game is connected with its kid-friendly web community Webkinz World, also. Ganz says Webkinz Friends players will be able to earn and send berries to any active account on Webkinz.com.

The new version of Webkinz Friends is being marketed as a game that’s intended for children (something we noted in our review of the original game), something that seemed to hold the Facebook version back and prevented it from ever really taking off. Our traffic-tracking service AppData shows game launched in May and peaked in July with 30,000 monthly active users and 3,000 daily active users. Since that point, Webkinz Friends has dropped down to 10,000 MAU and 1,000 DAU.

Tumblr Marketing

Mediabistro Course

Tumblr Marketing

Starting December 1, learn how to market using the most popular visual blog! In this course, you’ll learn how to develop a strategy for your own Tumblr account, get people to read and share your content, and integrate your marketing efforts with other social platforms. Register now!

 

Leave a Reply

Get the latest news in your inbox
interested in advertising with inside social games?

Social Media Jobs
of the Day

Sr. Editorial Content Manager

Amazon
New York, NY

Social Media Specialist

Penske Media Corp.
Los Angeles, CA

Social Media and Online Assistant

Education Management
Chester, PA

Web Content Creator

John Paul Mitchell Systems
Los Angeles, CA

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us