Facebook’s new features driving Bingo Blitz’s renewed success
Buffalo Studios’ Bingo Blitz was featured on Facebook’s developer blog today, revealing how the game’s use of new Facebook features have helped the game succeed on the social network, iOS and Android.
According to the blog post, 80 percent of Bingo Blitz’s mobile revenue comes from players who log in via Facebook Connect. Those players who log in with Facebook Connect are also spending three times more than and playing twice as much as other players. Finally, ever since Buffalo Studios revamped its Open Graph stories with custom art and content, the post says Bingo Blitz received 20 percent more likes and comments on news feed stories, as well as 500 percent more unique click-throughs to the game itself.
Facebook Subscriptions also provided the game with extra revenue via premium subscriptions (though no figures are provided about this), as well as helping retain players: 85 percent of subscribers are returning daily to collect in-game rewards.
Adopting all of these new Facebook features and providing regular fresh content has apparently kept a quarter of the game’s current monthly active users playing for more than a year. Buffalo Studios vice president of studio 0perations Brooke Olson says a major key to keeping long-term players involved with the game is to integrate Facebook within a title on all platforms it’s available for. By doing this, developers are able to provide “a connected game experience to players who use multiple devices or want to play with friends on different platforms.”
Our own traffic-tracking service AppData shows Bingo Blitz is definitely benefitting from the integration of Facebook’s new features. The game’s traffic started to fall off after it peaked in February with 3.7 million monthly active users and 1.1 million daily active users. Traffic gradually declined until mid-September, when a noticeable turnaround began. Now, the game’s up to 2.7 million MAU and 740,000 DAU.