Zynga’s newest ‘Ville is sequel CityVille 2

A few months shy of its two year anniversary on Facebook, CityVille gets a sequel in beta form from embattled developer Zynga.

CityVille 2 is currently in geo-locked beta in the Philippines, which is the same region where Zynga tested FarmVille 2 several months before its launch. A brief blog post announcing the sequel declines to name a launch window for the game, but based on FarmVille 2’s timeframe and on statements made in Zynga’s latest earnings report, we anticipate a December launch assuming the geo-beta runs smoothly. As you can see from the screenshot below, it looks like CityVille — but with slicker graphics and apparently a day-and-night mechanic as this appears to be a nighttime shot.

The announcement comes just as the frenzy surrounding Zynga’s lowered 2012 outlook reaches a fevered pitch. The company’s stock opened trading today at $2.42 — down more than 75 percent from its IPO opening price of $10 a share. Two more high-profile departures hit the developer’s ranks last week. Over the weekend, our friend and former Inside Facebook lead writer Josh Constine over at TechCrunch ran an article provocatively titled, “Why Zynga Failed,” although the article stops short of actually claiming the Facebook games giant has completely flatlined. Today, we see that doom and gloom sentiment being reiterated by articles from The Wall Street Journal, Forbes and AllThingsD.

Despite the obvious turmoil at Zynga, it’s still a far cry to call the developer “failed” at this stage — particularly if it’s still launching games and making money. In the rush to declare 2012 the year of another internet bubble burst, it seems as though many people forget that a games company is defined by its ability to release games — something Zynga has never not done regardless of what its stock was trading at. Plenty of social and mobile developers have actually failed in 2012 — as in shutting their doors, laying off their entire development staff and never releasing any new games — and yet none of them seem to register with an audience that was just so eager for the No. 1 Facebook developer to fall off its pedestal. Incidentally, it’s a pedestal still occupied by Zynga; our AppData traffic tracking service shows that the top three apps on Facebook by monthly active user are all Zynga games — ChefVille, Texas HoldEm Poker and Zynga Slingo.

For a bit of historical context, CityVille was both the largest game and app on Facebook in terms of MAU and daily active users for a run of more than 12 months. At its peak between January and March of 2011, the game boasted more than 101 million MAU and just above 21 million DAU. It currently sits at 16.8 million MAU and 2.2 million DAU.

Social Media 101

Mediabistro Course

Social Media 101

Get hands-on social media training for beginners in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will teach you the best practices to be successful on social. Hurry, this boot camp starts next week! Register now!

 

Leave a Reply

5 Responses to “Zynga’s newest ‘Ville is sequel CityVille 2”

  1. Zynga Still Alive and Kicking with CityVille 2 | SegmentNext says:

    [...] Via|Inside Social Games Related PostsCityVille – Tips Tricks and Strategy Guide2012 Financial Report has Investors Scrambling Away from ZyngaCastleVille – “Castleberry Punch” Quest GuideCityVille – The Moscow Mansion Guide setTimeout(function () { var link = document.createElement("link"); link.rel = "stylesheet"; link.href= "http://dtmvdvtzf8rz0.cloudfront.net/static/css/plain.css"; link.type= "text/css"; document.getElementsByTagName("body")[0].appendChild(link); }, 1); [...]

  2. Buy Facebook Fans | The Real Benefits To Buying Fans | (855) BUY FANS: Do Zynga’s Troubles Mark the End of the Latest Tech Bubble? – Slate Magazine says:

    [...] of success. Zynga …Most Popular Facebook Games: From FarmVille 2 to Zynga PokerGamasutraZynga's newest 'Ville is sequel CityVille 2Inside Social GamesIs It Game Over for Zynga?brandchannel.comTechWeekEurope [...]

  3. CityVille 2 announced | AllSocialData Online Games Market Research, Data, Charts and Metrics says:

    [...] [link to article] ‹ World of Warcraft Expansions couldn’t save Activision Blizzards Shares Forge of Empires Expansion launched › Tagged with: Zynga Posted in articles [...]

  4. Facebook games whiteboard session reveals how some viral channels have recovered says:

    [...] of upcoming games it’s “excited” about. On Facebook canvas, shoutouts went to Zynga’s CityVille 2, a game called Stormfall: Age of War from Plarium, a licensed Wizard of Oz game from Spooky Cool [...]

  5. Two months after launch, CityVille 2′s traffic plummets says:

    [...] high-profile sequel to CityVille has seen a massive loss of traffic since the start of December, dropping from 3.8 [...]

Get the latest news in your inbox
interested in advertising with inside social games?

Social Media Jobs
of the Day

Senior Social Media Strategist

Current
Chicago, IL

Community Manager

Uncharted Play
New York, NY

Social Media Editorial Fellowship

Brooklyn Magazine
Brooklyn, NY

Assistant Social Media Editor

The Daily Dot
New York, NY

Communications Specialist

National Nurses United
Oakland, CA

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us