After Zynga, Jeff Karp starts new career with GSN

GSN is the latest company to benefit from the slew of executives leaving Zynga, having picked up Jeff Karp as Executive Vice President, Mobile and Social games. Karp’s first day at GSN is today.

Jeff Karp announced he was was leaving his position as Zynga’s Chief Marketing and Revenue officer on September 10, with his last schedule day at the company scheduled to be September 22. On September 20, GSN officially announced it had signed Karp on for the new position, likely creating an awkward final few days for him at Zynga. At GSN, Karp will be reporting to Peter Blacklow, the man in charge of GSN Digital. In his new position at GSN, Karp will oversee the company’s virtual currency business spanning mobile, social and open web platforms.

GSN is a strong brand for Karp to move to. Our AppData traffic-tracking service shows the company’s daily active users on Facebook generally holding steady between 1.37 million DAU and 1.47 million. Although this number is down from its March 2011 peak of 2.5 million DAU, DAU as a percentage of MAU is continuing to rise and currently sits above 30 percent. For context: When a Facebook game shows a DAU/MAU percentage greater than 20 percent, it’s considered to be a very healthy title in terms of traffic.

Facebook Marketing

Mediabistro Event

Facebook Marketing

Starting January 13, work with the group marketing manager of social media at Microsoft/BingAds to grow your business on Facebook! In this course, you’ll learn how to set up your company page, understand Facebook best practices, and execute a monthly content strategy. Register now!


Leave a Reply

One Response to “After Zynga, Jeff Karp starts new career with GSN”

  1. Zynga现状以及前首席营销官兼首席营收官JeffKarp去向 | 云动态 says:

    [...] 来源:Inside Mobile Apps [...]

Get the latest news in your inbox
interested in advertising with inside social games?

Social Media Jobs
of the Day

Business Technology Editor

Washington, DC

Assistant Editor

8 Inc.
New York, NY

Editorial Manager

Air Age Media
Wilton, CT

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us