No, EA, you are not “standing up for the industry” by suing Zynga
Earlier this week Electronic Arts COO Peter Moore talked to Eurogamer about his company’s lawsuit against Zynga over The Ville. One of Moore’s biggest points — which has made a lot of headlines since — is that EA is “standing up for the industry” by taking Zynga to court.
Moore’s statement mirrors an earlier claim by GM of EA’s Maxis Label Lucy Bradshaw, when she said, “By calling Zynga out on this illegal practice, we hope to have a secondary effect of protecting the rights of other creative studios who don’t have the resources to protect themselves.”
What Moore (and the rest of EA) isn’t willing to address is just how potentially damaging this lawsuit could be to video game industry at large if it actually sees the inside of a courtroom. While EA claims Zynga copied exclusive elements from The Sims Social when it created The Ville, the complaint also alleges Zynga copied things like the game’s customizable skin tones and isometric camera perspective. Mechanics like these are present in more games than can be counted, so what happens if they’re considered evidence in this suit?
In a worst case scenario, this could open a legal Pandora’s Box. If legal precedent is established that lets companies claim ownership of mechanics, it could very easily lead to developers taking each other to court in order to engage in patent trolling. Maybe the next step would be EA going after developers who’ve created city-builders, since SimCity pretty much created the game type. Or perhaps Taito will start filing lawsuits against groups like King.com and Peak Games over their success with bubble shooter games after Puzzle Bobble popularized the genre. Based on this train of logic, Atari could probably be able to take everybody to the wall. It also bears noting that EA is already on the receiving end of similar legal trouble as one of the named defendants in Gametek’s recently-filed patent lawsuit over virtual currency and goods.
It’s no surprise EA was unhappy when The Ville launched, as the similarities between it and The Sims Social were immediately obvious. Of course, this isn’t the first time Zynga has been accused of cloning (or “fast-following”) a successful social title, and even when the company’s been publicly called out for the behavior in the past it’s showed no remorse. However, this is the first time that Zynga poked a proverbial bear as large as Electronic Arts, which has to prove to both the public and its shareholders that it will fight to protect its intellectual property.
Based on public reaction, one would think that EA taking Zynga to task for its shenanigans was so delicious that it just had to be fattening. EA’s been continuing to win the general public over by making the company seem like the kid on the playground who finally stands up to the bully stealing everyone’s lunch money. It’s certainly a smart tactic: Lots of mainstream gamers and developers we’ve talked to are rooting for someone to take Zynga to the cleaners and make it much more difficult for them to continue their fast-follow practices in the future.
It’s a brilliant piece of spin, but let’s address the gorilla in the room. EA isn’t standing up for the little guy. EA is standing up for EA, and EA’s interests just happen to run parallel to those other companies who feel they’ve been wronged by Zynga in the past. We know it, and EA knows we know it.
The problem is that EA doesn’t seem to realize — or perhaps care about — is how it’s making game developers much more tempting targets for patent warfare. If that happens, we all lose.