Playdemic secures new funding round, $3 million from IBM’s founders

UK social game developer Playdemic announced today that it completed a major funding round to support its efforts of leading the charge on “second-generation social gaming.”

The exact amount of the fundraising round wasn’t revealed in Playdemic’s announcement, but it did disclose that $3 million came from the Watson family (the grandchildren of Thomas J. Watson, founder of IBM). The company is also bringing David Watson onto its board, as a non-executive director. The studio also says it’s planning to use the money to expand both development and publishing efforts and launch a minimum of four new games by the end of the year.

It’s been a while since we’ve heard anything from Playdemic, the last time being when it partnered with Zynga as a publishing partner back in March. Before that Playdemic was an independent subsidiary of RockYou, but it was sold back to its founders in November 2011.

Currently, Playdemic has two games on Facebook: Gourmet Ranch and Crossword Buddies. Our AppData traffic-tracking service reveals Crossword Buddies doesn’t have much of a presence on the social network, with only 10,000 daily active users. Gourmet Ranch, however, is still bringing in 90,000 DAU, but it launched in April with 120,000 DAU and peaked in June with 130,000.

Social Media 101

Mediabistro Course

Social Media 101

Get hands-on social media training for beginners! Starting November 10, hear from our expert speakers on the  best practices for getting set up on the major social media platforms, how to create meaningful content, and engage with your audience across sites. Register now!

 

Leave a Reply

Get the latest news in your inbox
interested in advertising with inside social games?

Social Media Jobs
of the Day

Account Executive- Healthcare PR and Social Media

Berry & Company Public Relations
New York, NY

Online Social Media Manager

WellPoint
Chicago, IL

Assistant Professor in Publishing

Emerson College
Boston, MA

Multimedia Specialist/Social Media Manager

Ohio Northern University
Ada, OH

Social Media Manager

The Culinary Institute of America
Poughkeepsie, NY

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us