East Side Games gears up to launch Ruby Skies for iOS, works with 6waves to fix social-mobile publishing

Pot Farm developer East Side Games is getting ready to launch Ruby Skies for iOS. The game marks the first time East Side has worked with 6waves, who will publish the title. East Side Games CEO Jason Bailey and Ruby Skies producer Jacob Krarup took some time to chat with us about developing the game and the arduous search for a publisher that accompanied it.

An adorable game that’s “Waffles For The Eyes”

Ruby Skies is a combination of relationship-building, item collection and exploration genres. The game has players controlling Cupid, in all his cherubic glory. Cupid’s been instructed by Venus that he needs to make more people fall in love in the world, and he flies off to a land filled with islands floating among pink puffy clouds. As he explores the islands, Cupid interacts with a number of over-the-top characters and gets them to fall in love with one another. The game sports a distinctly cartoony style that is often described by the developer as “waffles for the eyes.”

Ruby Skies’s social elements are somewhat limited at the moment, but it does use Facebook Connect and allows players to forge relationships with their Facebook friends. When asked about further social elements, Krarup and Bailey won’t commit to anything but say there’s a possibility of more being implemented further down the line.

A big part of Ruby Skies appeal is how players have complete freedom to determine how relationships progress in the game. Essentially, any character can be matched up with any other, regardless of gender or species. “We’re trying to figure out how to work 50 Shades of Grey into the story [for even more appeal],” Bailey (we think) jokes.

East Side Games is waiting to see what elements of gameplay really appeal to players, but the multiple types of mechanics means there are several ways for the studio to add content to the game. However, it’ll be a few weeks before the analytics can be analyzed and new content can be added in.

Trouble finding a publisher

The game’s been in development for a little under a year. This is anomalous for East Side Games, as Bailey told us last month the studio quickly develops a lot of games into prototypes only to decide not to pursue further development. At the time of that interview, Bailey described the strategy as failing often, but failing fast. In the case of Ruby Skies, though, Bailey jokes, “We failed to fail fast enough.”

“We examined where we were on a regular basis and said ‘that is really sweet, so let’s finish it’ … We loved the art, we loved the concept, we loved the story and we loved the gameplay,” Krarup says.

Actually, the holdup was due to a number of different reasons, but a huge part of the delay came from looking for a publisher, which was a frustrating situation for the developer. “We talked to every publisher out there and really wanted to punch every one of them in the face,” Bailey notes, pointing out how social games don’t fit into the typical video game publishing deal. “They just didn’t get it, they were stuck in their old terms and they have their boiler plates. There’s huge [logic] holes, like how we’re taking all the risk and they’re not taking any, but they’re taking all the money.”

The decision to go with 6waves came about later on, and it was a bit of a no-brainer. Bailey has prior experience dealing with the company and trusts the people there, but also says, “They want to prove themselves in this space. When  6waves came to us, they were the only ones who had a reasonable offer that actually worked. They actually said, ‘hey, if we don’t meet what we’re actually promising you, you get the game back.’ They were the first ones to stand up and admit the publishing model was broken and help us to find a formula that was agreeable.”

“We are extremely feisty and independent,” Bailey says. So even though East Side Games is going with a publisher this time around, Krarup notes “and we’re remaining feisty and independent.”

Ruby Skies is already submitted to Apple for approval and should arrive in the App Store sometime early this week, launching first in Canada and Korea. Although Canada is often used as a testing market for North American Apps, Korea was chosen for the same purpose in Asian territories, an area 6waves has much experience navigating.

East Side Games says there aren’t any plans to expand Ruby Skies onto other platforms, like Android or Facebook. However, that doesn’t mean the possibility is out of the question, as Bailey and Krarup note they’d be “absolutely” be interested in doing so if the game performs well on iOS.

Creative Social Branding

Mediabistro Course

Creative Social Branding

Starting November 24, learn how to create a social buzz for your brand! You’ll learn how to engage with audiences on social platforms, identify and engage with current trends and influencers, and build an excellent social strategy to amplify your numbers and rate engagement. Register now!

 

Leave a Reply

4 Responses to “East Side Games gears up to launch Ruby Skies for iOS, works with 6waves to fix social-mobile publishing”

  1. Inside Social Games Interview on Ruby Skies for iOS - East Side Games says:

    [...] Inside Social Games interviewed East Side Games CEO Jason Bailey and Ruby Skies producer Jacob Krarup on the company’s latest release for iOS, which is like “waffles for the eyes”: Ruby Skies is a combination of relationship-building, item collection and exploration genres. The game has players controlling Cupid, in all his cherubic glory. Cupid’s been instructed by Venus that he needs to make more people fall in love in the world, and he flies off to a land filled with islands floating among pink puffy clouds. As he explores the islands, Cupid interacts with a number of over-the-top characters and gets them to fall in love with one another. The game sports a distinctly cartoony style that is often described by the developer as “waffles for the eyes.” [...]

  2. East Side Games launches Ruby Skies in Canada, Korea and Hong Kong says:

    [...] States counterpart does, but Korea and Hong Kong were chosen as proving grounds for Asia (which publisher 6waves has a great deal of experience [...]

  3. Ruby Skies mobile game review says:

    [...] Side Games memorably described the game’s aesthetic as “waffles for the eyes” on several occasions (including, oddly, misattributing the quote to Inside Social Games on the [...]

  4. East Side Games re-launches Ruby Skies as self-published title says:

    [...] originally launched in September, part of a publishing partnership between East Side and 6waves. At the time, East Side Games CEO Jason Bailey told us his company decided to partner with 6waves after talking [...]

Get the latest news in your inbox
interested in advertising with inside social games?

Social Media Jobs
of the Day

Social Media Strategist

A Luxury Real Estate Developer
New York, NY

Newswire Editor

PR.com
New York City / Long Island, NY

Senior Social Media Brand Manager-Los Angeles Area

Brigade Marketing
Los Angeles, CA

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us