Pilarina Estrada comes to Amazon Game Studios from Disney Playdom
Pilarina Estrada is no longer at Disney Playdom and her LinkedIn profile shows she is now at Amazon Game Studios as its Head of Product, Social Games Platform.
Estrada began working at Playdom in May 2010 and most recently served as the company’s Senior Manager, Monetization and Strategy. An industry source says she was instrumental in getting the recently-launched subscription program for Facebook apps off the ground. Playdom was one of the beta partners with Facebook for the program, offering in-game gold and exclusive items in its popular hidden object game Gardens of Time for $15 a month.
Although Amazon’s Game Studios only has one game out, one thing that its parent company knows backwards and forwards is e-commerce and how to manage payments. The company came out of stealth last week and launched its first title on Facebook, the “moving object game” Living Classics.
We’ve been aware of Amazon hiring for game development since May 2011, but Estrada is the first big name hire for the division. Likewise, Amazon’s been increasingly focused on games in recent months; in June, it was revealed the company was planning to release tools for mobile developers to add social features to Kindle Fire games.