Pilarina Estrada comes to Amazon Game Studios from Disney Playdom

Pilarina Estrada is no longer at Disney Playdom and her LinkedIn profile shows she is now at Amazon Game Studios as its Head of Product, Social Games Platform.

Estrada began working at Playdom in May 2010 and most recently served as the company’s Senior Manager, Monetization and Strategy. An industry source says she was instrumental in getting the recently-launched subscription program for Facebook apps off the ground. Playdom was one of the beta partners with Facebook for the program, offering in-game gold and exclusive items in its popular hidden object game Gardens of Time for $15 a month.

Although Amazon’s Game Studios only has one game out, one thing that its parent company knows backwards and forwards is e-commerce and how to manage payments. The company came out of stealth last week and launched its first title on Facebook, the “moving object game” Living Classics.

We’ve been aware of Amazon hiring for game development since May 2011, but Estrada is the first big name hire for the division. Likewise, Amazon’s been increasingly focused on games in recent months; in June, it was revealed the company was planning to release tools for mobile developers to add social features to Kindle Fire games.

Marketing with Facebook Insights

Mediabistro Course

Marketing with Facebook Insights

Starting October 2, use Facebook’s analytics tool track and optimize your marketing efforts! Taught by the group marketing manager of social media at Microsoft/BingAds, Geoffrey Colon will show you how to measure key performance indicators and make your data actionable. Register now!

 

Leave a Reply

One Response to “Pilarina Estrada comes to Amazon Game Studios from Disney Playdom”

  1. Facebook Quietly Rolled Out A New Feature That Could Revive Zynga And Other Facebook Games (ZNGA, FB, AMZN) | Don't Call Me Tony says:

    [...] A source tells us that the architect of Facebook’s new subscriptions feature didn’t even work there. A former Playdom employee named Pilarina Estrada came up with the idea. She just left to join Amazon.com. (Inside Social Games apparently heard something similar.) [...]

Get the latest news in your inbox
interested in advertising with inside social games?

Social Media Jobs
of the Day

Web Production Designer (Contractor)

Marvel Entertainment
New York, NY

Director of Web and Online Services

University of California at Irvine
Irvine, CA

News Web Series Producer

Kornhaber Brown
New York, NY

Web Producer / Designer

Purch
New York, NY

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us