Zynga teams up with Wildlife Conservation Society — Zynga.org announced it is partnering with the Wildlife Conservation Society. The company is offering exclusive starter packs for Bubble Safari players, with 100 percent of the proceeds going to the WCS.

Mark Pincus doesn’t plan to change Zynga’s operating strategy — Zynga Founder and CEO Mark Pincus sat down to chat with GamesIndustry.biz. When asked about whether or not recent stockholder reactions would affect the company’s business strategy, he said,”It’s OK to be a little misunderstood; but what’s not OK is to change your strategy or your execution because you’re worried about what your industry or investors are going to think of you in the short term.”

Marvel: Avengers Alliance getting new characters — Disney Playdom’s Marvel: Avengers Alliance is getting an upgrade in the form of new playable characters. The new characters are from on the current Avengers vs. X-Men storyline and include Emma Frost, Rogue, Beast, Quicksilver, Gambit, Havok, Tigra and Valkyrie.

Tencent may bring some Chinese games to Western markets — Speaking at last week’s GamesBeat conference, Tencent Senior Executive Vice President David Wallerstein said the company is building up its Western presence, but still isn’t sure about importing games from China in order to do so: “We thought about it. We’ve looked at certain titles internally, and it’s been really tough. For us to bring a game over, it has to be the right game.”

Pangalore announces Knightly Adventure — Developer Pangalore announced it’s working on Knightly Adventure, a cross-platform social RPG. The game is scheduled to launch on mobile devices and Facebook sometime in August.

Zynga appoints Ellen Siminoff to board of directors — Ellen Siminoff, a founding executive at Yahoo and  CEO of Shmoop University, Inc., joined Zynga’s board of directors this week. Siminoff  is the first woman to join the company’s board and will also join the company’s audit committee.