Facebook Sponsored Stories now appear on Zynga.com

Zynga’s off-Facebook games platform Zynga.com now displays Facebook ads and Sponsored Stories, as part of what could be the beginnings of a Facebook ad network across the web.

According to the Facebook Help Center, “When you connect with Facebook on Zynga.com, you’ll see personalized ads and sponsored stories. The Facebook ads you see on Zynga are the same ads you see on Facebook.com.”

Those ads appear in the sidebar, which is where we’ve previously seen Zynga serve ads via Google AdSense. The site still runs Google ad services, as seen with the Fab.com banner at the bottom of the screenshot below.

Last year, Facebook told us it had agreed to work with Zynga to provide ads on their properties beyond Facebook, though at the time it was unknown what the “Zynga Platform” would be. Facebook is sharing a percentage of ad revenue with Zynga, but those percentages have been redacted from regulatory filings available here.

Both Sponsored Stories and traditional Facebook ads — those with headlines and body copy — appear on Zynga.com. It’s unclear whether ads for competing games are prevented from being displayed on the site.

Facebook provided the following statement, “We have had a close relationship with Zynga for a number of years and we think we can deliver value to Zynga and to the people playing their games by showing the same ads that they see on Facebook. We will not be showing ads on other sites at this time.”

Zynga has not yet responded to requests for comment.

Sponsored Post

Hands-On Social Media Training for Beginners


Social Media 101
In our Social Media 101 boot camp, you’ll determine the social media sites that matter most to you, based on personal and professional goals. Starting May 13, you will learn the best practices for using Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram and Tumblr, along with complete personal profiles on each site. Register today!

Leave a Reply

2 Responses to “Facebook Sponsored Stories now appear on Zynga.com”

  1. running Facebook ads and Sponsored Stories – TechCrunch » . says:

    [...] and sponsored stories. The Facebook ads you see on Zynga are the same ads you see on Facebook.com.Facebook Sponsored Stories now appear on Zynga.comInside Social GamesSettlement Lets Facebook Keep Telling Sponsored StoriesTechNewsWorldFacebook [...]

  2. Facebook Anzeigen auf Zynga.com | Futurebiz says:

    [...] Bildquelle [...]

interested in advertising with inside social games?

Social Media Jobs
of the Day

Social Media Graphic Designer

Constellation Brands
San Francisco, CA

Digital Content Coordinator

Midan Marketing
Statesville, NC

Digital Marketing Assistant

Atlanta Magazine
Atlanta, GA

Communications Program Manager

Virgin Atlantic Airways
Norwalk, CT

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Also from Inside Network:   AppData - Facebook & iOS Application Stats   PageData - Engagement Data on Facebook Pages   Facebook Marketing Bible   Inside Network Research
 
home | site map | advertising/sponsorships | about | careers | contact us | help courses | browse jobs | freelancers | events | forums | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us