EA shutting down Dragon Age Legends

Dragon Age Legends will be taken offline from Facebook, the App Store and Android Market on June 18, according to a post on the game’s official website. Players are being encouraged to move over to Age of Champions with a bonus pack that provides exclusive in-game content.

Starting today, Dragon Age Legends players will no longer be able to purchase crowns, the game’s hard currency. The game’s store will also have a “massive fire sale” for players who still have crowns left over, since crowns won’t transfer over to future BioWare Social titles. Anyone who played Dragon Age Legends in the past three months will receive an Age of Champions bonus pack that contains a Legends-inspired weapon, a Viscount Ravi army unit, extra in-game currency and an exclusive medal for players’ profile pages. Finally, a downloadable version of Dragon Age Legends will be made available when the game shuts down, allowing users to play a solo campaign.

Dragon Age Legends was developed by EA2D and launched in March 2012 as a tie-in to BioWare’s Dragon Age II. The title was a gamble for EA, since mainstream video games tend to fade from the public eye quickly after launch. Between a strong marketing push from EA on platforms outside of Facebook and beta key giveaways, though, Dragon Age Legends accrued some decent early numbers but peaked at 132,000 daily active users in late March. The game quickly began losing users, though, and was down to 20,000 DAU by October. The game dropped even further to 10,000 DAU in March, where it’s remained ever since.

EA’s presence as a social game developer has been slipping over the past few months, particularly due to The Sims Social hemorrhaging users since September. The company’s been knocked to the No. 4 spot on our Facebook game developer leaderboards by DAU, having been overtaken both King.com and Wooga. This is EA’s second high-profile shutdown in as many months, the first being Restaurant City in April. EA may be scaling back on developing social games in favor of publishing third-party titles, as it recently announced it would publish Insomniac Games’s The Outernauts.

Social Media 101

Mediabistro Course

Social Media 101

Get hands-on social media training for beginners in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will teach you the best practices to be successful on social. Hurry, this boot camp starts next week! Register now!

 

Leave a Reply

5 Responses to “EA shutting down Dragon Age Legends”

  1. Game » Dragon Age: Legends will be no more on June 18 says:

    [...] continue playing the game, albeit in a much more limited (and obviously single-player) setting.[Via Inside Social Games]Are you sad to see Dragon Age: Legends go, or did you only play the game long enough to reward [...]

  2. This week’s headlines from across Inside Network says:

    [...] EA shutting down Dragon Age Legends [...]

  3. Strike from the shadows in Ghost Recon Commander says:

    [...] will likely only appeal to players during the marketing push for Ghost Recon Future Soldier. The impending closure of EA2D’s Dragon Age Legends shows that these tie-in social titles have a limited lifespan, [...]

  4. EA reveals SimCity Social for Facebook says:

    [...] struggling to maintain its presence as a social game developer, has recently shut down titles like Dragon Age Legends and Restaurant City and now sits at the No. 4 spot on our Facebook game developer leaderboard by [...]

  5. E3: EA announces new cross-platform Madden title for Facebook, mobile says:

    [...] the company also made the decision to take its poorly performing social title Dragon Age Legends offline, removing the title from Facebook, the iTunes App Store and Google Play. Even though Madden NFL [...]

Get the latest news in your inbox
interested in advertising with inside social games?

Social Media Jobs
of the Day

Senior Social Media Strategist

Current
Chicago, IL

Community Manager

Uncharted Play
New York, NY

Social Media Editorial Fellowship

Brooklyn Magazine
Brooklyn, NY

Assistant Social Media Editor

The Daily Dot
New York, NY

Communications Specialist

National Nurses United
Oakland, CA

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us