Crowdstar moves further from Facebook, partners with Tencent and Gamevil for expansion into China and Korea

It Girl developer CrowdStar is bringing its games to China and Korea’s mobile markets, courtesy of new partnerships with Tencent and Gamevil.

Chinese games portal Tencent will release localized versions of Top Girl and Happy Peeps: Tower Town for iOS devices, while Gamevil will localize and distribute Top Girl Android to South Korea. Penetrating these markets can be difficult feat for social developers, particularly because Facebook isn’t  legal in China and doesn’t have much penetration in South Korea. CrowdStar tells us the games will launch in China and South Korea sometime this summer.

Last month, CrowdStar revealed that it was shifting its focus to away from developing Facebook titles and instead working on mobile titles for smartphones, including an exclusive game for GREE’s upcoming mobile platform. CEO Peter Relan made a point of telling us the company wasn’t abandoning Facebook and would continue to support its existing games on the social network. That said, the studio isn’t developing any new titles for Facebook and recently raised $11.5 million to exclusively pursue mobile game development.

The popularity of both iOS and Android devices in these territories makes mobile games a much more reliable way to tap into the lucrative Asian gaming market.  Top Girl seems like a logical choice for a first offering, since the iOS version reached as high as No. 8 on our top free iOS apps list in January and secured the No. 1 spot as the top grossing app in June 2011. Happy Peeps: Tower Town is a less-certain bet, since it launched in November 2011 and hasn’t appeared on any of our top app lists.

Facebook Marketing

Mediabistro Event

Facebook Marketing

Starting January 13, work with the group marketing manager of social media at Microsoft/BingAds to grow your business on Facebook! In this course, you’ll learn how to set up your company page, understand Facebook best practices, and execute a monthly content strategy. Register now!


Leave a Reply

One Response to “Crowdstar moves further from Facebook, partners with Tencent and Gamevil for expansion into China and Korea”

  1. This week’s headlines from across Inside Network says:

    [...] Crowdstar moves further from Facebook, partners with Tencent and Gamevil for expansion into China an… [...]

Get the latest news in your inbox
interested in advertising with inside social games?

Social Media Jobs
of the Day

Assistant Editor

8 Inc.
New York, NY

Copywriter & Editor

Santa Monica, CA

Director of Marketing & Communications

Neumans' Kitchen
New York, NY

Social Community Manager

Tallahassee, FL

Editorial Director

Phoenix House
New York, NY

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us